the cmo as a driver of transformational change through customer-centricity
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Damian Devaney, VP Marketing & Communications Smurfit Kappa MII Conference, 26th October 2016
@DamianDevaney
Architects of Growth
60,000CUSTOMERS!
46,000PEOPLE EMPLOYED
WORLDWIDE!
1EUROPEAN MARKET
POSITION!
350PLANTS WORLDWIDE!
35COUNTRIES!
OUSTANDING SUSTAINABILITY CREDENTIALS!
OPPORTUNITIES
Strategic relationships
Proactivity
Customer benefit-led innovation
BUILDING ON STRENGTHS
Reliable problem solving
A real expertise in packaging
Strong on sustainability
Leading Beyond Marketing 10%
90% Marketing
Leading Beyond Marketing 40%
40% Marketing
20% Culture
Change Agent
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