the changing face of car radio - anthony gherghetta, head of strategic mobile development, the app...

The changing face ofcar radio 

Australian Spring

 2013 

Anthony GherghettaMobile Strategist 

RadCommsConference 2013 

Who listens to the radio?

Radio listening by placeall people, 10+  

Radio listening by placeall people, 18-39  

The weekly commuteTime in car  

Average time in the car during the five day work commute:

5 ½ hours 

The daily commuteAverage commuting time  

The daily commuteMethod of commuting  

The daily commutePeak travel periods  

The connected car  

The connected carNew connected cars  Source: IH Automotive Insights 2012

The connected carCars are getting older  

Cars are getting older

Average age of Australian vehicles

1971: 6.8 years2012: 10 years

Source: ABS

The connected carTotal market penetration  

Mainstream Saturationaround 2034 (~ 20 years)

Initial adoption period

Source: IH Automotive Insights 2012

The fact of life for radio 

While every other content player has everything to gain by accessing the car dashboard, only radio has everything to lose.

Broadcasters should be adding more Internet to radio, not simply more radio to Internet.

Mark Ramsey

Music RadioApps  

• Personalised for each listener

• Can skip content

• Learns the listeners preferences over time

BroadcastRadio Apps  

• Same content at the same time for every listener

• Can’t skip content, can’t customise

• No feedback loop – does not learn the listeners preferences over time

• Adds very little value over the existing AM/FM/DAB stream

Ask your audience if they’d rather skip a song on their favourite radio station or switch to a different station that isn’t their favourite.

Mark Ramsey

Case Study:ABC Local Radio Melbourne  

Case Study:ABC Local Radio Melbourne  

6am 7:45am 8:00am 8:30am

Red Symonds News AM Jon Faine

My Commute

What I currently listen to:

Case Study:ABC Local Radio Melbourne  

Traffic News Red Symonds

38 minute commute

What I would like to listen to:

The App Studio

Developing next generation radio products

-Live streaming-Time shifted, personalised-On-demand

Mobile network congestion  

Mobile network congestionPunt Road - Richmond  

Thank you  

Anthony Gherghetta

Mobile Development StrategistThe App Studio