the changing face of car radio - anthony gherghetta, head of strategic mobile development, the app...
TRANSCRIPT
The changing face ofcar radio
Australian Spring
2013
Anthony GherghettaMobile Strategist
RadCommsConference 2013
Who listens to the radio?
Radio listening by placeall people, 10+
Radio listening by placeall people, 18-39
The weekly commuteTime in car
Average time in the car during the five day work commute:
5 ½ hours
The daily commuteAverage commuting time
The daily commuteMethod of commuting
The daily commutePeak travel periods
The connected car
The connected carNew connected cars Source: IH Automotive Insights 2012
The connected carCars are getting older
Cars are getting older
Average age of Australian vehicles
1971: 6.8 years2012: 10 years
Source: ABS
The connected carTotal market penetration
Mainstream Saturationaround 2034 (~ 20 years)
Initial adoption period
Source: IH Automotive Insights 2012
The fact of life for radio
While every other content player has everything to gain by accessing the car dashboard, only radio has everything to lose.
Broadcasters should be adding more Internet to radio, not simply more radio to Internet.
Mark Ramsey
Music RadioApps
• Personalised for each listener
• Can skip content
• Learns the listeners preferences over time
BroadcastRadio Apps
• Same content at the same time for every listener
• Can’t skip content, can’t customise
• No feedback loop – does not learn the listeners preferences over time
• Adds very little value over the existing AM/FM/DAB stream
Ask your audience if they’d rather skip a song on their favourite radio station or switch to a different station that isn’t their favourite.
Mark Ramsey
Case Study:ABC Local Radio Melbourne
Case Study:ABC Local Radio Melbourne
6am 7:45am 8:00am 8:30am
Red Symonds News AM Jon Faine
My Commute
What I currently listen to:
Case Study:ABC Local Radio Melbourne
Traffic News Red Symonds
38 minute commute
What I would like to listen to:
The App Studio
Developing next generation radio products
-Live streaming-Time shifted, personalised-On-demand
Mobile network congestion
Mobile network congestionPunt Road - Richmond
Thank you
Anthony Gherghetta
Mobile Development StrategistThe App Studio