the big idea - philadelphia's creative economy
Post on 06-May-2015
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Marketing Proposal for Creative Economy initiative in Philadelphia. Presented in 2005, as a finalist in Innovation Philadelphia's "Make the Campaign" competition.
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The Big Idea
… brand the City of Philadelphia … as an international center of arts, business, and technology.
… brand the City of Philadelphia … as an international center of arts, business, and technology.
“ “ — Economic Development
Blueprint for a Greater PhiladelphiaMarch 23, 2005
— Economic Development Blueprint for a Greater PhiladelphiaMarch 23, 2005
Attract & RetainAttract & Retain
Who, What, Where, When &
How?
Who, What, Where, When &
How?
Who?Who?
Creative workforceEducation community
What?What?
“Come and get it!”
Where, When?Where, When?
print advertisingtargeted direct mailairport and outdooronline presencepr/media strategy
How?How?
……
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