best creative idea
DESCRIPTION
BEST CREATIVE IDEA. ICOM Meeting Singapore November 19, 2004. SYNERGYZER – Giving A Voice to the Ad Industry in Pakistan. WHAT IS THE SYNERGYZER ?. High Profile Specialized Trade Publication - Content Specific to Advertising & Marketing - PowerPoint PPT PresentationTRANSCRIPT
BEST CREATIVE IDEA
ICOM Meeting SingaporeNovember 19, 2004
SYNERGYZER – Giving A Voice to the Ad Industry
in Pakistan
WHAT IS THE SYNERGYZER ?
High Profile Specialized Trade Publication - Content Specific to Advertising & Marketing
The publication started off as a quarterly newsletter on a controlled subscription list
Primary Target - Decision Makers in the Industry
Secondary Target – Future Executives in business schools
Is currently rated as the best editorial content in its segment
OBJECTIVE
To create awareness of standard advertising practices of the world
To motivate and project genuine talent of the industry
Being less than 5 Years Old – Recognition of our competencies
Reach key decision makers who matter on both agency and client side
Reach like minded people in the industry for a genuine ideas interchange
1st issue
2nd issue
3rd issue
4th issue
5th issue
HOW SYNERGYZER BENEFITS THE BUSINESS
Has established diversity and wide ranging capabilities of the agency
Has made Synergy the unofficial spokesperson of Ad industry professionals in Pakistan
Is a strong promotional vehicle for Synergy Group
Improves the knowledge level of our own personnel through research and information collection
Has provided a platform for the agency to attract new and fresh talent constantly
A new revenue stream from advertising
The Future
Making the Magazine a bi-monthly publication
Increasing Visibility on NewsstandsMaking Synergyzer a web based
portalSynergyzer AwardsSynergyzer Ideas Bank