the benefits of working with digital agency

The benefits of working with a Digital Agency

ABOUT ME

Darren Hickey

Digital Marketing Agency

DIGITAL WORLD

ONLINE ADVERTISING REVOLUTION

+

SOCIAL MEDIA EXPLOSION

+

MYRIAD OF WEB DEVICES

=

Online presence is essential Often first point of contact

Difficult for businesses to keep up Fast moving environment

WHAT’S THE SOLUTION?

New website Ongoing digital marketing & support

THE SOLUTION…

Guide businesses through the digital minefield

WORK WITH A

DIGITAL AGENCY

Common goals & objectives

Convey a professional image

Generate leads & enquiries

Promote products / services

WEBSITE / WEB PRESENCE

NEW WEBSITE

Sell products online

KEY AREAS: POSSIBLE SOLUTION

Business Consultant?Might lack specific digital expertise

DEFINEPlanning / Research / Strategy Determine goals / Brief / Spec

Graphic Designer?Might lack technical knowledge:

speed, browsers, devices…

DESIGNWireframing / Web design

Prototyping / Usability testing

KEY AREAS: POSSIBLE SOLUTION

Web Developer?Single offering / wrong solution

Lack design skills

DEVELOPMENTphp, asp.net / Technology / Devices

CMS platform / Hosting

KEY AREAS: POSSIBLE SOLUTION

Digital Marketeer?Possible lack of experience

in all areas

DIGITAL MARKETINGAdvice / E-mail marketing / SEO

PPC / Social media marketing

KEY AREAS: POSSIBLE SOLUTION

POTENTIAL DOWNSIDES

Communication breakdown

Expensive (employee) Late delivery

DEFINE

DEVELOPMENTDIGITAL

MARKETING

DESIGNDigital Agency TeamConsiderable experience

in web strategy

Web DesignersTechnical knowledge

Trends: RWD

Web DevelopersMultiple developers offering

best solution

Digital Agency TeamCombined team experience

in all areas

THE SOLUTION

DIGITAL AGENCY

BENEFITS

Single team

Account manager

More cost effective

Deliver on time

DIGITAL MARKETING & SUPPORT

• Launch of site is not the end • Digital agencies build long-term relationships • Become digital marketing partner

• Regular reviews • Objectives and goals met? • Essential to tweak & improve

• Ongoing help & support with website • Updating content • Asset creation to ensure consistency • Offline / online consistency • Developing new features / functionality

• Digital marketing campaigns

• Advise on new opportunities

!

HOW CAN AN AGENCY HELP?

DIGITAL AGENCIES OFFER

Specialist expertise in digital=

Greater chance of meeting objectives & goals=

Better performing website & marketing=

MORE traffic + MORE enquiries = MORE sales

ADDITIONAL BENEFITS

• Business can focus on what it does best

• Digital is highly measurable: accurate ROI

• Digital marketing more cost effective than offline

• Stay ahead of competitors…

Many talented agencies in East Anglia

QUESTIONS?

Digital Marketing Agency

Darren Hickey