the benefits of working with digital agency
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The benefits of working with a Digital Agency
ABOUT ME
Darren Hickey
Digital Marketing Agency
DIGITAL WORLD
ONLINE ADVERTISING REVOLUTION
+
SOCIAL MEDIA EXPLOSION
+
MYRIAD OF WEB DEVICES
=
Online presence is essential Often first point of contact
Difficult for businesses to keep up Fast moving environment
WHAT’S THE SOLUTION?
New website Ongoing digital marketing & support
THE SOLUTION…
Guide businesses through the digital minefield
WORK WITH A
DIGITAL AGENCY
Common goals & objectives
Convey a professional image
Generate leads & enquiries
Promote products / services
WEBSITE / WEB PRESENCE
NEW WEBSITE
Sell products online
KEY AREAS: POSSIBLE SOLUTION
Business Consultant?Might lack specific digital expertise
DEFINEPlanning / Research / Strategy Determine goals / Brief / Spec
Graphic Designer?Might lack technical knowledge:
speed, browsers, devices…
DESIGNWireframing / Web design
Prototyping / Usability testing
KEY AREAS: POSSIBLE SOLUTION
Web Developer?Single offering / wrong solution
Lack design skills
DEVELOPMENTphp, asp.net / Technology / Devices
CMS platform / Hosting
KEY AREAS: POSSIBLE SOLUTION
Digital Marketeer?Possible lack of experience
in all areas
DIGITAL MARKETINGAdvice / E-mail marketing / SEO
PPC / Social media marketing
KEY AREAS: POSSIBLE SOLUTION
POTENTIAL DOWNSIDES
Communication breakdown
Expensive (employee) Late delivery
DEFINE
DEVELOPMENTDIGITAL
MARKETING
DESIGNDigital Agency TeamConsiderable experience
in web strategy
Web DesignersTechnical knowledge
Trends: RWD
Web DevelopersMultiple developers offering
best solution
Digital Agency TeamCombined team experience
in all areas
THE SOLUTION
DIGITAL AGENCY
BENEFITS
Single team
Account manager
More cost effective
Deliver on time
DIGITAL MARKETING & SUPPORT
• Launch of site is not the end • Digital agencies build long-term relationships • Become digital marketing partner
• Regular reviews • Objectives and goals met? • Essential to tweak & improve
• Ongoing help & support with website • Updating content • Asset creation to ensure consistency • Offline / online consistency • Developing new features / functionality
• Digital marketing campaigns
• Advise on new opportunities
!
HOW CAN AN AGENCY HELP?
DIGITAL AGENCIES OFFER
Specialist expertise in digital=
Greater chance of meeting objectives & goals=
Better performing website & marketing=
MORE traffic + MORE enquiries = MORE sales
ADDITIONAL BENEFITS
• Business can focus on what it does best
• Digital is highly measurable: accurate ROI
• Digital marketing more cost effective than offline
• Stay ahead of competitors…
Many talented agencies in East Anglia
QUESTIONS?
Digital Marketing Agency
Darren Hickey