the australian online landscape review - nielsen€¦ · welcome to the september 2014 edition of...
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Co
pyr
igh
t ©
2014
Th
e N
iels
en C
om
pan
y. C
on
fid
enti
al a
nd
pro
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29
NIELSEN ONLINE CAMPAIGN RATINGS THE AUSTRALIAN STORY SO FAR…
PRODUCT UPDATES
• OCR APIs are available now (both tagging and reporting)
• Benchmarks for Q3 2014 to be released in November
• New OCR UI coming soon with additional functionality
• Video Viewability is currently being trialed for release in 2015
AVERAGE NUMBER OF PUBLISHERS PER CAMPAIGN
4 AVERAGE NUMBER OF
IMPRESSIONS PER CAMPAIGN
10m AVERAGE UNIQUE
AUDIENCE PER CAMPAIGN
1.8m
UNIQUE PUBLISHER SITES MEASURED BY OCR
200+
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