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29

NIELSEN ONLINE CAMPAIGN RATINGS THE AUSTRALIAN STORY SO FAR…

PRODUCT UPDATES

• OCR APIs are available now (both tagging and reporting)

• Benchmarks for Q3 2014 to be released in November

• New OCR UI coming soon with additional functionality

• Video Viewability is currently being trialed for release in 2015

AVERAGE NUMBER OF PUBLISHERS PER CAMPAIGN

4 AVERAGE NUMBER OF

IMPRESSIONS PER CAMPAIGN

10m AVERAGE UNIQUE

AUDIENCE PER CAMPAIGN

1.8m

UNIQUE PUBLISHER SITES MEASURED BY OCR

200+