the artwork and logos contained in this guide are for use ... › brand › wp-content › ... ·...
Post on 25-Jun-2020
2 Views
Preview:
TRANSCRIPT
1
Revised 7/1/16
The artwork and logos contained in this guide are for use on Stony Brook University apparel and merchandise.
The artwork is not to be altered in any way.Art may be resized, but all proportions must remain as is.
This book is for the exclusive use of licensed Stony Brook University vendors.To become a licensed vendor, visit learfieldlicensing.com for an application.
For questions about Stony Brook University’s licensing program and about this guide, contact:
Susanne WalshSr. Director of Operations
Office of Communications and MarketingStony Brook University
631/632.6459Susanne.Walsh@stonybrook.edu
For questions regarding artwork, contact:
Karen LeibowitzArt Director
Office of Communications and MarketingStony Brook University
631/632.6336Karen.Leibowitz@stonybrook.edu
2
STONY BROOK UNIVERSITYLICENSING PROGRAM
The Stony Brook campus community participates in a licensing program thatsets the guidelines for use of our logos and word marks on a variety of merchandise. The program is managed by the Licensing Resource Group(LRG), an outside agency.
Stony Brook embarked on this program to ensure consistency, to protect theinstitution from unsavory business practices, and to raise funds for scholarships. Approved vendors have access to our style guide for their prod-uct designs.
The overall purpose of the Stony Brook University Trademark Licensing Program is to protect the integrity of the institution’s trademarks and to ensure such trademarks are used in an appropriate manner. Stony Brook’sTrademark Licensing Program is administered by the University’s Office ofCommunications and overseen by the Director of Marketing and Licensing.Stony Brook is a member of the Fair Labor Association (FLA). All Stony BrookUniversity Trademark Licensing Program vendors are required to be FLA members and must adhere to the FLA Code of Conduct.
Prospective vendors are encouraged to visit LRG’s Web site for an applicationat www.lrgusa.com. The royalty rate is 8 percent, and is payable through LRGon all items including giveaways. Exemptions to the royalty are signage, awards,and uniforms. However, use of licensed vendors is still strongly encouraged.
A complete list of current approved vendors can be found at www.stonybrook/sb/logos/vendors
Revised 2/10/12
3
APPROVED STONY BROOK FONTS
PR IMARY FONT FAMIL IES :
Century ExpandedCentury Expanded ItalicCentury Expanded Bold BTCentury Expanded Italic Bold BT
Trade Gothic Light Trade Gothic Light ObliqueTrade GothicTrade Gothic ObliqueTrade Gothic Condensed EighteenTrade Gothic Condensed Eighteen ObliqueTrade Gothic Bold Condensed TwentyTrade Gothic Bold Condensed Twenty ObliqueTrade Gothic BoldTrade Gothic Bold ObliqueTrade Gothic Bold TwoTrade Gothic Bold Two Oblique
SECONDARY FONT FAMIL IES :
Century Schoolbook BT RomanCentury Schoolbook BT ItalicCentury Schoolbook BT BoldCentury Schoolbook BT Bold Italic
Century Old Style Century Old Style ItalicCentury Old Style Bold
Franklin Gothic CondensedFranklin Gothic Extra CondensedFranklin Gothic No. 2ITC Franklin Gothic BookITC Franklin Gothic Book ItalicITC Franklin Gothic Book CondensedITC Franklin Gothic Book Condensed ItalicITC Franklin Gothic Book CompressedITC Franklin Gothic Book Compressed ItalicITC Franklin Gothic Book Extra CompressedITC Franklin Gothic MediumITC Franklin Gothic Medium ItalicITC Franklin Gothic Medium CondensedITC Franklin Gothic Medium Condesed ItalicITC Franklin Gothic DemiITC Franklin Gothic Demi ItalicITC Franklin Gothic Demi CondensedITC Franklin Gothic Demi Condensed ItalicITC Franklin Gothic Demi CompressedITC Franklin Gothic Demi Compressed ItalicITC Franklin Gothic Demi Extra CompressedITC Franklin Gothic HeavyITC Franklin Gothic Heavy Italic
ITC Machine (Athletics Font)
Mistral (for use when script type is needed)
Revised 4/25/12
4
Black
Black
PMS 877
(Metallic Silver)
PMS 187 (Red)
PMS 294 (Blue)
PMS 429 (Gray)
PMS 187 (Red)
PMS 187 (Red)
University Color
Logo Colors
Athletic Mark Colors
Revised 12/15/11
5
File Name:SBU horz_2clr_pms_S2_1_1.eps
SBU horz_bk_S2_1_2.epsSBU horz_gr_S2_1_3.eps
SBU horz_1clr_pms_S2_1_4.epsSBU horz_white_S2_1_5.eps
S2.1.1
S2.1.2
S2.1.3
S2.1.4
S2.1.5
Revised 12/15/11
6
S2_1A_1
S2_1A_2 S2_1A_3
S2_1A_4S2_1A_5
File Names:SBU vert1_2clr_pms_S2_1A_1.epsSBU vert1_bk_S2_1A_2.eps SBU vert1_gr_S2_1A_3.epsSBU vert1_1clr_pms_S2_1A_4.eps SBU vert1_white_S2_1A_5.eps
Revised 12/15/11
7
S2.1B.1
S2.1B.2
S2.1B.3
S2.1B.4
S2.1B.5
File Name:SBU stack_2clr_pms_S2_1B_1.eps
SBU stack_bk_S2_1B_2.epsSBU stack_gr_S2_1B_3.eps
SBU stack_1clr_pms_S2_1B_4.epsSBU stack_white_S2_1B_5.eps
Revised 12/15/11
8
File Name:SBM horz_2clr_pms1_S3_8_1.eps
SBM horz_bk1_S3_8_2.epsSBM horz_gr1_S3_8_3.eps
SBM horz_1clr_pms1_S3_8_4.epsSBM horz_white1_S3_8_5.eps
S3.8.1
S3.8.2
S3.8.3
S3.8.4
S3.8.5
Revised 2/10/12
9
File Names:SBM vert1_2clr_pms1_S3_8A_1.epsSBM vert1_bk1_S3_8A_2.eps SBM vert1_gr1_S3_8A_3.epsSBM vert1_1clr_pms1_S3_8A_4.eps SBM vert1_white1_S3_8A_5.eps
S3_8A_1
S3_8A_2 S3_8A_3
S3_8A_4 S3_8A_5
Revised 2/10/12
10
File Name:SBM stack_2clr_pms1_S3_8B_1.eps
SBM stack_bk1_S3_8B_2.epsSBM stack_gr1_S3_8B_3.eps
SBM stack_1clr_pms1_S3_8B_4.epsSBM stack_white1_S3_8B_5.eps
S3.8B.1
S3.8B.2
S3.8B.3
S3.8B.4
S3.8B.5
Revised 2/10/12
11
S2.4.5
S2.4.3 S2.4.4
S2.4.2S2.4.1
File Name:SBU Alumni vert1_2clr_pms_S2_4_1.eps SBU Alumni vert1_bk_S2_4_2.epsSBU Alumni vert1_gr_S2_4_3.eps SBU Alumni vert1_1clr_pms_S2_4_4.epsSBU Alumni vert1_white_S2_4_5.eps
Revised 4/25/12
12
File Name:SBU Alumni stack_2clr_pms_S2_4A_1.eps
SBU Alumni stack_bk_S2_4A_2.epsSBU Alumni stack_gr_S2_4A_3.eps
SBU Alumni stack_1clr_pms_S2_4A_4.epsSBU Alumni stack_white_S2_4A_5.eps
S2.4A.1
S2.4A.2
S2.4A.3
S2.4A.4
S2.4A.5
Revised 4/25/12
13
S2.5.1
S2.5.2
S2.5.3
S2.5.4
S2.5.5
File Name:SBU CoBusiness_2clr_cmyk_S2_5_1.eps
SBU CoBusiness_bk_S2_5_2.epsSBU CoBusiness_gr_S2_5_3.eps
SBU CoBusiness_1clr_pms_S2_5_4.epsSBU CoBusiness_white_S2_5_5.eps
Revised 4/25/12
1414
S1.32.5
S1.32.3 S1.32.4
S1.32.2S1.32.1
File Name:SBM SoMedicine_vert1_2clr_pms1_S1_32_1.eps SBM SoMedicine_vert1_bk1_S1_32_2.epsSBM SoMedicine_vert1_gr1_S1_32_3.eps SBM SoMedicine_vert1_1clr_pms1_S1_32_4.epsSBM SoMedicine_vert1_white1_S1_32_5.eps
Revised 4/25/12
15
S1.32A.1
S1.32A.2
S1.32A.3
S1.32A.4
S1.32A.5
File Name:SBM SoMedicine_2clr_pms1_S1_32A_1.eps
SBM SoMedicine_bk1_S1_32A_2.epsSBM SoMedicine_gr1_S1_32A_3.eps
SBM SoMedicine_1clr_pms1_S1_32A_4.epsSBM SoMedicine_white1_S1_32A_5.eps
Revised 4/25/12
16
S1.31.5
S1.31.3 S1.31.4
S1.31.2S1.31.1
File Name:SBM SoNursing_vert1_2clr_pms1_S1_31_1.eps SBM SoNursing_vert1_bk1_S1_31_2SBM SoNursing_vert1_gr1_S1_31_3 SBM SoNursing_vert1_1clr_pms1_S1_31_4.epsSBM SoNursing_vert1_white1_S1_31_5.eps
Revised 4/25/12
17
File Name:SBM SoNursing_2clr_pms1_S1_31A_1.eps
SBM SoNursing_bk1_S1_31A_2.epsSBM SoNursing_gr1__S1_31A_3.eps
SBM SoNursing_1clr_pms1_S1_31A_4.epsSBM SoNursing_white1_S1_31A_5.eps
S1.31A.1
S1.31A.2
S1.31A.3
S1.31A.4
S1.31A.5
Revised 4/25/12
18
S1.34.5
S1.34.3 S1.34.4
S1.34.2S1.34.1
File Name:SBM SoDental Medicine_vert1_2clr_pms1_S1_34_1.eps SBM SoDental Medicine_vert1_bk1_S1_34_2.epsSBM SoDental Medicine_vert1_gr1_S1_34_3.eps SBM SoDental Medicine_vert1_1clr_pms1_S1_34_4.epsSBM SoDental Medicine_vert1_white1_S1_34_5.eps
Revised 4/25/12
19
S1.34A.1
S1.34A.2
S1.34A.3
S1.34A.4
S1.34A.5
File Name:SBM SoDental Medicine_2clr_pms1_S1_34A_1.eps
SBM SoDental Medicine_bk1_S1_34A_2.epsSBM SoDental Medicine_gr1_S1_34A_3.eps
SBM SoDental Medicine_1clr_pms1_S1_34A_4.epsSBM SoDental Medicine_white1_S1_34A_5.eps
Revised 4/25/12
2020
S1.30.5
S1.30.3 S1.30.4
S1.30.2S1.30.1
File Name:SBM SoSocial Welfare_vert1_2clr_pms1_S1_30_1.eps SBM SoSocial Welfare_vert1_bk1_S1_30-2.epsSBM SoSocial Welfare_vert1_gr1_S1_30_3.eps SBM SoSocial Welfare_vert1_1clr_pms1_S1_30_4SBM SoSocial Welfare_vert1_white1_S1_30_5.eps
Revised 4/25/12
2121
S1.30A.1
S1.30A.2
S1.30A.3
S1.30A.4
S1.30A.5
File Name:SBM SoSocial Welfare_2clr_pms1_S1_30A_1.eps
SBM SoSocial Welfare_bk1_S1_30A_2.epsSBM SoSocial Welfare_gr1_S1_30A_3.eps
SBM SoSocial Welfare_1clr_pms1_S1_30A_4.epsSBM SoSocial Welfare_white1_S1_30A_5.eps
Revised 4/25/12
22
S1.33.5
S1.33.3 S1.33.4
S1.33.2S1.33.1
File Name:SBM SoHTM_vert1_2clr_pms1_S1_33_1.eps SBM SoHTM_vert1_bk1_S1_33_2.epsSBM SoHTM_vert1_gr1_3.eps SBM SoHTM_vert1_1clr_pms1_S1_33_4.epsSBM SoHTM_vert1_white1_S1_33_5.eps
Revised 4/25/12
23
S1.33A.1
S1.33A.2
S1.33A.3
S1.33A.4
S1.33A.5
File Name:SBM SoHTM_2clr_pms1_S1_33A_1.eps
SBM SoHTM_bk1_S1_33A_2.epsSBM SoHTM_gr1__S1_33A_3.eps
SBM SoHTM_1clr_pms1_S1_33A_4.epsSBM SoHTM_white1_S1_33A_5.eps
Revised 4/25/12
2424
S2.29.5
S2.29.3 S2.29.4
S2.29.2S2.29.1
File Name:sb_childrens_stack_3c_spot_S2_29_1.eps sb_childrens_stack_1c_blkTint_S2_29_2.epssb_childrens_stack_187C_S2_29_3.eps sb_childrens_stack_blk_S2_29_4.epssb_childrens_stack_wht_S2_29_5.eps
Revised 12/15/11
25
S2.29A.5
S2.29A.3 S2.29A.4
S2.29A.2S2.29A.1
File Name:sb_childrens_horizstack_3c_spot_S2_29A_1.eps sb_childrens_horizstack_1c_blkTint_S2_29A_2.epssb_childrens_horizstack_187C_S2_29A_3.eps sb_childrens_horizstack_blk_S2_29A_4.epssb_childrens_horizstack_wht_S2_29A_5.eps
Revised 12/15/11
26
S2.29B.1
S2.29B.2
S2.29B.3
S2.29B.4
S2.29B.5
File Name:sb_childrens_horiz_3c_spot_S2_29B_1.eps
sb_childrens_horiz_1c_blkTint_S2_29B_2.epssb_childrens_horiz_187C_S2_29B_3.epssb_childrens_horiz_blk_S2_29B_4.epssb_childrens_horiz_wht_S2_29B_5.eps
Revised 12/15/11
27
S1.9.5
S1.9.2S1.9.1
File Name:SBSH_logo_OUT_S1_9_1.eps SBSH_logo_OUTbw_S1_9_2.epsSBSH_logo_OUTwht_S1_9_5.eps
Revised 4/25/12
Circular Mark
28
S2.3.5S2.3.4
S2.3.2S2.3.1
File Name:SBU circle_2clr_pms1_S2_3_1.eps SBU circle_bk1_S2_3_2.epsSBU circle_1clr_pms1_S2_3_4.eps SBU circle_white1_rev_S2_3_5.eps
Revised 4/25/12
Departmental Treatment – University
29
Department Name
Department Name Department Name
Department Name
S1.35.5S1.35.4
S1.35.2S1.35.1
File Name:SBU LIVE dept vert1_2clr_pms1_S1_35_1.eps SBU LIVE dept vert1_bk1_S1_35_2.epsSBU LIVE dept vert1_1clr_pms1_S1_35_4.eps sSBU LIVE dept vert1_white1_S1_35_5.eps
Revised 4/25/12
Departmental Treatment – Medicine
30
Department Name
Department Name Department Name
Department Name
S1.36.5S1.36.4
S1.36.2S1.36.1
File Name:SBM LIVE dept vert1_2clr_pms1_S1_36_1.eps SBM LIVE dept vert1_bk1_S1_36_2.epsSBM LIVE dept vert1_1clr_pms1_S1_36_4.eps SBM LIVE dept vert1_white1_S1_36_5.eps
Revised 4/25/12
Club/Organization Treatment
31
STONY BROOK
TH
E O
RG
ANIZAT ION NAME
HE
RE
STONY BROOK
TH
E O
RG
ANIZAT ION NAME
HE
RE
STONY BROOK
TH
E O
RG
ANIZAT ION NAME
HE
RE
STONY BROOK
TH
E O
RG
ANIZAT ION NAME
HE
RE
S1.37.5S1.37.4
S1.37.2S1.37.1
File Name:SBU org-club_LIVE_2cl_pms_S1_37_1.eps SBU org-club_LIVE_1cl_bk_S1_37_2.epsSBU org-club_LIVE_1cl_pms_S1_37_4.eps SBU org-club_LIVE_White_S1_37_5.eps
Revised 4/25/12
32
Stony Brook Shield with Border
32
5/10/121
S1.38.1
File Name:SBU_SHIELDwBORDER_wht_S1_38_1.eps
Primary
33
11/18/09
S1.11.1 S1.11.2 S1.11.3
S1.11.4 S1.11.5 S1.11.6
File Names:AthSB_Prim187_294_S1_11_1.eps AthSB_Prim187_S1_11_2.eps AthSB_PrimBLK_S1_11_3.epsAthSB_Prim294White_S1_11_4.eps AthSB_PrimWhite294_S1_11_5.eps AthSB_PrimWhite187_S1_11_6.eps
Primary – Department – 1 Line
34
11/18/09
S1.11A.1 S1.11A.2 S1.11A.3
S1.11A.4 S1.11A.5 S1.11A.6
File Names:AthSB_Prim187_294_S1_11A_1.eps AthSB_Prim187_S1_11A_2.eps AthSB_PrimBLK_S1_11A_3.epsAthSB_Prim294White_S1_11A_4.eps AthSB_PrimWhite294_S1_11A_5.eps AthSB_PrimWhite187_S1_11A_6.eps
Primary – Department – 2 Lines
35
11/18/09
S1.11B.1 S1.11B.2 S1.11B.3
S1.11B.4 S1.11B.5 S1.11B.6
File Names:AthSB_Prim187_294_S1_11B_1.eps AthSB_Prim187_S1_11B_2.eps AthSB_PrimBLK_S1_11B_3.epsAthSB_Prim294White_S1_11B_4.eps AthSB_PrimWhite294_S1_11B_5.eps AthSB_PrimWhite187_S1_11B_6.eps
Primary
36
11/18/09
S1.12.1
S1.12.3
S1.12.4 S1.12.5
S1.12.2
File Names:AthWolfie _Prim_4CSpot_S1_12_1.eps AthWolfie _Prim_BLK_S1_12_2.epsAthWolfie _Prim_4CSpotOnRed_S1_12_3.epsAthWolfie _Prim_WhtOnRed_S1_12_4.eps AthWolfie _Prim_WhtOnBlk_S1_12_5.eps
Additional Wolfie Marks
37
11/18/09
S1.12A.1 S1.12A.2
S1.12A.3
S1.12A.4 S1.12A.5
File Names:AthWolfie _Prim_4CSpot_S1_12A_1.eps AthWolfie _Prim_BLK_S1_12A_2.epsAthWolfie _Prim_4CSpotOnRed_S1_12A_3.epsAthWolfie _Prim_WhtOnRed_S1_12A_4.eps AthWolfie _Prim_WhtOnBlk_S1_12A_5.eps
Secondary
38
11/18/09
S1.13.1 S1.13.2 S1.13.3
S1.13.4 S1.13.5
File Names:AthSBwolf_4Cspot_S1_13_1.eps AthSBwolf_187_S1_13_2.eps AthSBwolf_BLK_S1_13_3.epsAthSBwolf_4CspotOnRed_S1_13_4.eps AthSBwolf_White187_S1_13_5.eps
Secondary – Department – 1 Line
39
11/18/09
S1.13A.1 S1.13A.2 S1.13A.3
S1.13A.4 S1.13A.5
File Names:AthSBwolf_4Cspot_S1_13A_1.eps AthSBwolf_187_S1_13A_2.eps AthSBwolf_BLK_S1_13A_3.epsAthSBwolf_4CspotOnRed_S1_13A_4.eps AthSBwolf_White187_S1_13A_5.eps
Secondary – Department – 2 Lines
40
11/18/09
S1.13B.1 S1.13B.2 S1.13B.3
S1.13B.4 S1.13B.5
File Names:AthSBwolf_4Cspot_S1_13B_1.eps AthSBwolf_187_S1_13B_2.eps AthSBwolf_BLK_S1_13B_3.epsAthSBwolf_4CspotOnRed_S1_13B_4.eps AthSBwolf_White187_S1_13B_5.eps
Secondary
41
11/18/09
S1.14.1
S1.14.4
File Names:AthStonySBWolfBrook_4Cspot_S1_14_1.epsAthStonySBWolfBrook_4CspotOnRed_S1_14_4.eps
Additional Athletic Marks
42
11/18/09
S1.16.1
S1.16.2 S1.16.3
S1.16.4 S1.16.5
File Names:AthStonySBBrook_4Cspot_S1_16_1.epsAthStonySBBrook_187_S1_16_2.eps AthSBwolf_BLK_S1_16_3.epsAthStonySBBrook_4CspotOnRed_S1_16_4.eps AthSBwolf_White187_S1_16_5.eps
Additional Athletic Marks
43
11/18/09
Athletics
S1.16A.4
S1.16A.1
File Names:AthStonySBBrook_4Cspot_S1_16A_1.epsAthStonySBBrook_4CspotOnRed_S1_16A_4.eps
Additional Athletic Marks
44
11/18/09
S1.17.1
S1.17A.1
S1.17.4
S1.17A.4
File Names:AthSB_Athletics_4Cspot_S1_17_1.eps AthSB_Athletics_4CspotOnRed_S1_17_4.epsAthSB_Seawolves_4Cspot_S1_17A_1.eps AthSB_Seawolves_4CspotOnRed_S1_17A_4.eps
Additional Athletic Marks
45
11/18/09
Stony BrookSeawolves
S1.18.4
S1.18A.4
S1.18.1
S1.18A.1
File Names:AthSBwolf_Athletics_4Cspot_S1_18_1.eps AthSBwolf_Athletics_4CspotOnRed_S1_18_4.epsAthSBwolf_Seawolves_4Cspot_S1_18A_1.eps AthSBwolf_Seawolves_4CspotOnRed_S1_18A_4.eps
Additional Athletic Marks
46
11/18/09
S1.19.1S1.19.4
S1.20.1 S1.20.4
File Names:AthArchSB_Seawolves_4Cspot_S1_19_1.eps AthArchSB_Seawolves_4CspotOnRed_S1_19_4.epsAthArchSBwolf_Seawolves_4Cspot_S1_20_1.eps AthArchSBwolf_Seawolves_4CspotOnRed_S1_20_4.eps
Additional Athletic Marks
47
11/18/09
S1.21.1
S1.21.4
File Names:AthArchSBwolf_MarchBand_4Cspot_S1_21_1.eps AthArchSBwolf_Seawolves_4CspotOnRed_S1_21_4.eps
Additional Athletic Marks
48
11/18/09
S1.22.5
File Names:AthSBwolf_AthleticsBand_WhtOnRed_S1_22_5.eps
49
Sports Specific Marks – ColorFOR ATHLETICS USE ONLY
12/23/11
S3.23.0
File Names:AthSB_SportsMark_4Cspot_S3_23_0.eps
50
Sports Specific Marks – Color On RedFOR ATHLETICS USE ONLY
12/23/11
S3.23A.0
File Names:AthSB_SportsMark_4CspotOnRed_S3_23A_0.eps
51
Sports Specific Marks – Whiter On RedFOR ATHLETICS USE ONLY
12/23/11
S3.23B.0
File Names:AthSB_SportsMark_WhtOnRed_S3_23B_0.eps
52
Sports Specific Marks – BWFOR ATHLETICS USE ONLY
12/23/11
S3.23C.0
File Names:AthSB_SportsMark_Blk_S3_23C_0.eps
53
Additional Athletic Marks-Color 2/04/11
S2.24.0
File Names:AthSB_AthleticMarksMisc_4Cspot_S2_24_0.eps
54
Additional Athletic Marks-Color 2/04/11
S2.24A.0
File Names:AthSB_AthleticMarksMisc_4CspotOnRed_S2_24A_0.eps
55
Additional Athletic Marks-White on Red 2/04/11
S2.24B.0
File Names:AthSB_AthleticMarksMisc_WhtOnRed_S2_24B_0.eps
56
Additional Athletic Marks-BW 2/04/11
S2.24C.0
File Names:AthSB_AthleticMarksMisc_Blk_S2_24C_0.eps
57
11/18/09
stony brookstony brookstony brook
For use on white uniforms:
For use on red uniforms:
File Name: SB1line_UNIFORM*_S1_25_0.eps
S1.25.0
58
11/18/09
Stony brookStony brook
For use on white uniforms:
For use on red uniforms:
File Name: SBarch_UNIFORM*_S1_26_0.eps
S1.26.0
59
11/18/09
For use on white uniforms:
For use on red uniforms:
File Name: ATHLETICS FONT-MACHINE_S1_28_0.eps
S1.28.0
top related