the advertising evolution: what’s old is new again · consumer activations. social media...
Post on 29-Jul-2020
1 Views
Preview:
TRANSCRIPT
THE ADVERTISING EVOLUTION:
WHAT’S OLD IS NEW AGAIN
Robin A. McClainSenior Vice President, Marketing & Communications
Destination DC
PAID FACEBOOK POSTS
HULU
IN-FLIGHT MAGAZINES
INSTAGRAM STORIES
LATE-NIGHT TELEVISION
DEALS
OOH
NETFLIX
PANDORA
TRIP ADVISOR
GOOGLE ADS
ORGANIC SEARCH
PAID SEARCH
RADIO
SPOTIFY
EMAIL BLASTS
TARGETED ADS
RETARGETING ADS
CONSUMER ACTIVATIONS
SOCIAL MEDIA GIVEAWAYS
INFLUENCER ADVERTISING
PRINT ADS SWEEPSTAKES
RICH MEDIA
PERSONALIZATION
BILLBOARDS
Molly LochridgeAssociate Media Director
Third Ear
Jessica SchultzSenior Vice President of Media Strategy
MMGY Global
Ly TranAssociate Partner and Chief Media Officer
Proof Advertising
IT STARTS WITH OUR STRATEGIC PROCESS
THE AD EVOLUTION: WHAT’S OLD IS NEW AGAIN
Copyright © 2018 Proof Advertising, LLC. All Rights Reserved. Confidential.PROOF
CONFIDENTIAL
34
top related