the a team presents... selling eternal egypt the players marc f. wilson, ceo matt wohlschlaeger amy...

The A Team Presents . . .The A Team Presents . . .

Selling Eternal EgyptSelling Eternal EgyptThe PlayersThe Players

Marc F. Wilson, CEOMarc F. Wilson, CEO Matt WohlschlaegerMatt Wohlschlaeger

Amy Winn, VolunteersAmy Winn, Volunteers Michelle RinardMichelle Rinard

DeSaix Adams, EventsDeSaix Adams, Events Denise BiffordDenise Bifford

Ann Kaufmann, Mbshp.Ann Kaufmann, Mbshp. Murray RubinMurray Rubin

Denise Rendina, Mktg.Denise Rendina, Mktg. Conrad SchmittConrad Schmitt

Foundation To Build OnFoundation To Build On

• Mission StatementMission Statement

• Guiding PrinciplesGuiding Principles– Priority Priority – CommunityCommunity– QualityQuality– IntegrityIntegrity– DiversityDiversity

Bernstein-Rein AdvertisingBernstein-Rein Advertising

• Cluster 1Cluster 1– Aspiring SinglesAspiring Singles

• Cluster 2Cluster 2– American DreamAmerican Dream

• Cluster 3Cluster 3– Affluent RetireesAffluent Retirees

Bernstein-Rein AdvertisingBernstein-Rein Advertising

• Mass mailings to:Mass mailings to:– Friends of Art (FOA)Friends of Art (FOA)– Society of Fellows (SOF)Society of Fellows (SOF)

• Encompassing:Encompassing:– Possible member upgradesPossible member upgrades– Lapsed membership for last three yearsLapsed membership for last three years– Prospects within the top three model Prospects within the top three model

quadrantsquadrants

Eternal Egypt ExhibitEternal Egypt Exhibit

• Background InfoBackground Info– From The British Museum in LondonFrom The British Museum in London– 144 treasures144 treasures– New renovationsNew renovations

Challenges for NAMAChallenges for NAMA

• Transportation of visitorsTransportation of visitors

– To and from the museum during To and from the museum during constructionconstruction• ““Shuttlecock Express”Shuttlecock Express”

Challenges for NAMAChallenges for NAMA

• ConstructionConstruction

– Our ongoing building projectOur ongoing building project– Renovation for Eternal EgyptRenovation for Eternal Egypt

Challenges for NAMAChallenges for NAMA

• FinancingFinancing

– $500,000 to present this exhibit to the $500,000 to present this exhibit to the publicpublic

– Improvement costsImprovement costs

– Selling more membershipsSelling more memberships– Selling advanced ticket salesSelling advanced ticket sales– Increase spending at NAMAIncrease spending at NAMA• NAMA’s storeNAMA’s store

• NAMA’s dinning areaNAMA’s dinning area

– Increase reservations for special eventsIncrease reservations for special events– OtherOther

Museum GoalMuseum Goal

• Recover differences in cost byRecover differences in cost by

Volunteers still needed:Volunteers still needed:

• Ticket takersTicket takers

• Direct mailingDirect mailing

• Respondents to telephone inquiresRespondents to telephone inquires

• On-line advertisingOn-line advertising

• Speakers for slide-illustrated lecturesSpeakers for slide-illustrated lectures

Training & Socialization of Training & Socialization of VolunteersVolunteers

• Volunteer’s tourVolunteer’s tour

• Membership information & selling techniquesMembership information & selling techniques

• General questions and answersGeneral questions and answers

• Simple testSimple test

• Scheduling trainingScheduling training

Volunteer CompensationVolunteer Compensation

• Thank you LuncheonThank you Luncheon

• Rewards for top volunteer of membership salesRewards for top volunteer of membership sales

• Americorps for college studentsAmericorps for college students

Special EventsSpecial Events

Group SalesGroup Sales

Large Large CorporationsCorporations

SchoolsSchools

Misc.SalesMisc.Sales

weddings, weddings, receptionsreceptions

Sponsor NightSponsor Night

Jewel BallJewel Ball

MembershipMembershipGeneral Membership LevelsGeneral Membership Levels

$40 Junior$40 Junior

$50 Individual$50 Individual

$75 Dual$75 Dual

$90 Family Plus$90 Family Plus

$45 National$45 National

Contributing Membership LevelsContributing Membership Levels

$175 Associate$175 Associate

$350 Sponsor$350 Sponsor

$550 Society of Fellows Assoc.$550 Society of Fellows Assoc.

$850 Society of Fellows Patron$850 Society of Fellows Patron

$1750 Society of Fellows Sustng$1750 Society of Fellows Sustng

$2750 Nelson Society$2750 Nelson Society

MembershipMembershipBernstein’s Cluster 1Bernstein’s Cluster 1

• OlderOlder

• PoorerPoorer

• Most Likely SingleMost Likely Single

• Greatest Growth PotentialGreatest Growth Potential

Senior CommunitySenior Community

• PopulationPopulation

• TransportationTransportation

• Program NeedProgram Need

• Funding PotentialFunding Potential

MembershipMembership

Eternal EgyptEternal Egypt16,00016,000 18,00018,000

PopulationPopulation100,000100,000

PopulationPopulation60,00060,000

Vista / MuseumTix.comVista / MuseumTix.com

Outsource TicketingOutsource Ticketing

$2.00 per ticket compensation plus membership bonus$2.00 per ticket compensation plus membership bonus

Hyperlink to NAMA website – Management InformationHyperlink to NAMA website – Management Information

MembershipMembershipCorporate MembershipsCorporate Memberships

Matching Gift ProgramsMatching Gift Programs

Team BuildingTeam Building

Marketing & CommunicationsMarketing & Communications

Public RelationsPublic Relations

Press KitsPress Kits

AdvertisingAdvertising

Public Relations PlanPublic Relations Plan

Promotions PlanPromotions Plan

February – June, 2002February – June, 2002

Future ConsiderationsFuture Considerations

Cross MarketingCross Marketing

Web ContestWeb Contest

The A Team has The A Team has Presented . . .Presented . . .Selling Eternal EgyptSelling Eternal Egypt

The PlayersThe PlayersMarc F. Wilson, Marc F. Wilson,

CEOCEOMatt WohlschlaegerMatt Wohlschlaeger

Amy Winn, Amy Winn, VolunteersVolunteers

Michelle RinardMichelle Rinard

DeSaix Adams, DeSaix Adams, EventsEvents

Denise BiffordDenise Bifford

Ann Kaufmann, Ann Kaufmann, MbshpMbshp..

Murray RubinMurray Rubin

Denise Rendina, Denise Rendina, Mktg.Mktg.

Conrad SchmittConrad Schmitt