the a team presents... selling eternal egypt the players marc f. wilson, ceo matt wohlschlaeger amy...
TRANSCRIPT
The A Team Presents . . .The A Team Presents . . .
Selling Eternal EgyptSelling Eternal EgyptThe PlayersThe Players
Marc F. Wilson, CEOMarc F. Wilson, CEO Matt WohlschlaegerMatt Wohlschlaeger
Amy Winn, VolunteersAmy Winn, Volunteers Michelle RinardMichelle Rinard
DeSaix Adams, EventsDeSaix Adams, Events Denise BiffordDenise Bifford
Ann Kaufmann, Mbshp.Ann Kaufmann, Mbshp. Murray RubinMurray Rubin
Denise Rendina, Mktg.Denise Rendina, Mktg. Conrad SchmittConrad Schmitt
Foundation To Build OnFoundation To Build On
• Mission StatementMission Statement
• Guiding PrinciplesGuiding Principles– Priority Priority – CommunityCommunity– QualityQuality– IntegrityIntegrity– DiversityDiversity
Bernstein-Rein AdvertisingBernstein-Rein Advertising
• Cluster 1Cluster 1– Aspiring SinglesAspiring Singles
• Cluster 2Cluster 2– American DreamAmerican Dream
• Cluster 3Cluster 3– Affluent RetireesAffluent Retirees
Bernstein-Rein AdvertisingBernstein-Rein Advertising
• Mass mailings to:Mass mailings to:– Friends of Art (FOA)Friends of Art (FOA)– Society of Fellows (SOF)Society of Fellows (SOF)
• Encompassing:Encompassing:– Possible member upgradesPossible member upgrades– Lapsed membership for last three yearsLapsed membership for last three years– Prospects within the top three model Prospects within the top three model
quadrantsquadrants
Eternal Egypt ExhibitEternal Egypt Exhibit
• Background InfoBackground Info– From The British Museum in LondonFrom The British Museum in London– 144 treasures144 treasures– New renovationsNew renovations
Challenges for NAMAChallenges for NAMA
• Transportation of visitorsTransportation of visitors
– To and from the museum during To and from the museum during constructionconstruction• ““Shuttlecock Express”Shuttlecock Express”
Challenges for NAMAChallenges for NAMA
• ConstructionConstruction
– Our ongoing building projectOur ongoing building project– Renovation for Eternal EgyptRenovation for Eternal Egypt
Challenges for NAMAChallenges for NAMA
• FinancingFinancing
– $500,000 to present this exhibit to the $500,000 to present this exhibit to the publicpublic
– Improvement costsImprovement costs
– Selling more membershipsSelling more memberships– Selling advanced ticket salesSelling advanced ticket sales– Increase spending at NAMAIncrease spending at NAMA• NAMA’s storeNAMA’s store
• NAMA’s dinning areaNAMA’s dinning area
– Increase reservations for special eventsIncrease reservations for special events– OtherOther
Museum GoalMuseum Goal
• Recover differences in cost byRecover differences in cost by
Volunteers still needed:Volunteers still needed:
• Ticket takersTicket takers
• Direct mailingDirect mailing
• Respondents to telephone inquiresRespondents to telephone inquires
• On-line advertisingOn-line advertising
• Speakers for slide-illustrated lecturesSpeakers for slide-illustrated lectures
Training & Socialization of Training & Socialization of VolunteersVolunteers
• Volunteer’s tourVolunteer’s tour
• Membership information & selling techniquesMembership information & selling techniques
• General questions and answersGeneral questions and answers
• Simple testSimple test
• Scheduling trainingScheduling training
Volunteer CompensationVolunteer Compensation
• Thank you LuncheonThank you Luncheon
• Rewards for top volunteer of membership salesRewards for top volunteer of membership sales
• Americorps for college studentsAmericorps for college students
Special EventsSpecial Events
Group SalesGroup Sales
Large Large CorporationsCorporations
SchoolsSchools
Misc.SalesMisc.Sales
weddings, weddings, receptionsreceptions
Sponsor NightSponsor Night
Jewel BallJewel Ball
MembershipMembershipGeneral Membership LevelsGeneral Membership Levels
$40 Junior$40 Junior
$50 Individual$50 Individual
$75 Dual$75 Dual
$90 Family Plus$90 Family Plus
$45 National$45 National
Contributing Membership LevelsContributing Membership Levels
$175 Associate$175 Associate
$350 Sponsor$350 Sponsor
$550 Society of Fellows Assoc.$550 Society of Fellows Assoc.
$850 Society of Fellows Patron$850 Society of Fellows Patron
$1750 Society of Fellows Sustng$1750 Society of Fellows Sustng
$2750 Nelson Society$2750 Nelson Society
MembershipMembershipBernstein’s Cluster 1Bernstein’s Cluster 1
• OlderOlder
• PoorerPoorer
• Most Likely SingleMost Likely Single
• Greatest Growth PotentialGreatest Growth Potential
Senior CommunitySenior Community
• PopulationPopulation
• TransportationTransportation
• Program NeedProgram Need
• Funding PotentialFunding Potential
MembershipMembership
Eternal EgyptEternal Egypt16,00016,000 18,00018,000
PopulationPopulation100,000100,000
PopulationPopulation60,00060,000
Vista / MuseumTix.comVista / MuseumTix.com
Outsource TicketingOutsource Ticketing
$2.00 per ticket compensation plus membership bonus$2.00 per ticket compensation plus membership bonus
Hyperlink to NAMA website – Management InformationHyperlink to NAMA website – Management Information
MembershipMembershipCorporate MembershipsCorporate Memberships
Matching Gift ProgramsMatching Gift Programs
Team BuildingTeam Building
Marketing & CommunicationsMarketing & Communications
Public RelationsPublic Relations
Press KitsPress Kits
AdvertisingAdvertising
Public Relations PlanPublic Relations Plan
Promotions PlanPromotions Plan
February – June, 2002February – June, 2002
Future ConsiderationsFuture Considerations
Cross MarketingCross Marketing
Web ContestWeb Contest
The A Team has The A Team has Presented . . .Presented . . .Selling Eternal EgyptSelling Eternal Egypt
The PlayersThe PlayersMarc F. Wilson, Marc F. Wilson,
CEOCEOMatt WohlschlaegerMatt Wohlschlaeger
Amy Winn, Amy Winn, VolunteersVolunteers
Michelle RinardMichelle Rinard
DeSaix Adams, DeSaix Adams, EventsEvents
Denise BiffordDenise Bifford
Ann Kaufmann, Ann Kaufmann, MbshpMbshp..
Murray RubinMurray Rubin
Denise Rendina, Denise Rendina, Mktg.Mktg.
Conrad SchmittConrad Schmitt