the 5% factor: embedding innovation in organizational culture
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THE 5% FACTORLeading Change in a Need-it-Now World
Cecily SommersPresident, The Push Institute
HREF_05.25.10
“The best time to plant a tree was 20 years ago.”
© Cecily Sommers, 2010
95% Execution
5% Exploration
HUMAN ENVIRONMENT
CHANGE LITERACYCHANGE LITERACY
© Cecily Sommers, 2010
CHOICE
Q: Why is it that, even when we Know better, we don’t Do better
A: We have to learn how to New better!
Learning, Memory
Senses
Left Hemisphere
Language
Right Hemisphere
Imagery
Motivation & Emotion
Autonomic System: Pain, Arousal
© Cecily Sommers, 2010
L: Know
R: New
L: Do
Forward March!
© Cecily Sommers, 2010
© Cecily Sommers, 2010
law
technologytechnology
resourcesresources
demographicsdemographics
markets
◦ Earth
◦ Ocean
◦ Space
◦ Climate
◦ Energy
◦ Water
◦ Land
◦ Food
◦ Sun
◦ Animals
◦ Habitat
◦ Minerals
◦ Forest
ResourcesFour Forces
© Cecily Sommers, 2010
◦ Genetics
◦ Robotics
◦ Information
◦ Nanotechnology
◦ Health care
◦ Education
◦ Collaboration
◦ Virtual reality
◦ Games
◦ Telephony
◦ Manufacturing
◦ Infrastructure
TechnologyFour Forces
© Cecily Sommers, 2010
◦ 6.1 B in 2000
◦ 9B in 2050
◦ Developing ++
◦ Industrial ---
◦ Immigration
◦ Multi-cultural
◦ Multi-lingual
◦ Nationalism
◦ Conflict
◦ Capital formation
DemographicsFour Forces
© Cecily Sommers, 2010
◦ Economies
◦ Law
◦ Infrastructure
◦ Social Movements
◦ Transparency
◦ Emerging markets
◦ Tribalism
◦ Polarization
◦ Innovation
◦ e-Polity
◦ Corruption
GovernanceFour Forces
© Cecily Sommers, 2010
ZONE OF DISCOVERY
◦ Business need◦ Futures research◦ Brand experience◦ New technologies◦ Scenario
development◦ Outside experts◦ Experiential
exploration◦ “Like That”◦ “Fill the Box”◦ Having it all◦ “Duh!,” “Love it!”,
High Risk/Reward◦ Chunking it down◦ First Movable Piece◦ Deliverables,
resource requests, Q-2-Q
© Cecily Sommers, 2010
• “Like That!”• Play• Time out
Pour & Stir
© Cecily Sommers, 2010
KNOW
NEW
DO
RIGHT BRAIN
Assumptions, Outcomes, Resources
• 10 Years• 5 years• 2 years• 1 year• 6 months• 3 months…
Plan in Reverse
© Cecily Sommers, 2010
THE NEW I.P.
© Cecily Sommers, 2010
INNOVATION PORTFOLIO
© Cecily Sommers, 2010
Marching Forward
• Opportunity (BQ)
• Pour & Stir• Form (BP)
Know Better, New Better, Do Better
© Cecily Sommers, 2010
GE: Consistent Investment in R&D
•Each year we put 6 percent of our industrial revenue back into technologies.•So much that more than half the products we sell today didn't exist 10 years ago.•An American renewal has to be built on technology.
Our R&D budget is the one budget that isn't being cut in this downturn, and that's a course of action I'd recommend to every company that wants to get through this economic crisis even stronger than before.
CLIENTS
The Serenity Prayer
God grant me the serenity to accept the things I cannot change;
courage to change the things I can;
and wisdom to know the difference.
THANK YOUTHANK YOU
CECILY SOMMERS
website www.pushthefuture.org
emailcsommers@pushthefuture.org
phone 612.374.3191
twitter cecilysommers
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