the 5% factor: embedding innovation in organizational culture

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THE 5% FACTOR Leading Change in a Need-it-Now World Cecily Sommers President, The Push Institute HREF_05.25.10 “The best time to plant a tree was 20 years ago.”

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A framework for keeping both minds and culture open as a regular practice - 5% of the time - with the other 95% dedicated to ongoing execution. This presentation was created for a 30-minute round robin session for Human Resources Executive Forum, 05.25.10

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Page 1: The 5% Factor: Embedding Innovation in Organizational Culture

THE 5% FACTORLeading Change in a Need-it-Now World

Cecily SommersPresident, The Push Institute

HREF_05.25.10

“The best time to plant a tree was 20 years ago.”

Page 2: The 5% Factor: Embedding Innovation in Organizational Culture

© Cecily Sommers, 2010

95% Execution

5% Exploration

Page 3: The 5% Factor: Embedding Innovation in Organizational Culture

HUMAN ENVIRONMENT

CHANGE LITERACYCHANGE LITERACY

© Cecily Sommers, 2010

CHOICE

Cecily
What’s a futurist?How do you get to be a futurist?Dance, Science, Business
Page 4: The 5% Factor: Embedding Innovation in Organizational Culture
Page 5: The 5% Factor: Embedding Innovation in Organizational Culture

Q: Why is it that, even when we Know better, we don’t Do better

A: We have to learn how to New better!

Page 6: The 5% Factor: Embedding Innovation in Organizational Culture

Learning, Memory

Senses

Left Hemisphere

Language

Right Hemisphere

Imagery

Motivation & Emotion

Autonomic System: Pain, Arousal

© Cecily Sommers, 2010

Page 7: The 5% Factor: Embedding Innovation in Organizational Culture

L: Know

R: New

L: Do

Forward March!

© Cecily Sommers, 2010

Page 8: The 5% Factor: Embedding Innovation in Organizational Culture

© Cecily Sommers, 2010

Cecily
What’s a futurist?How do you get to be a futurist?Dance, Science, Business
Page 9: The 5% Factor: Embedding Innovation in Organizational Culture

law

technologytechnology

resourcesresources

demographicsdemographics

markets

Page 10: The 5% Factor: Embedding Innovation in Organizational Culture
Page 11: The 5% Factor: Embedding Innovation in Organizational Culture

◦ Earth

◦ Ocean

◦ Space

◦ Climate

◦ Energy

◦ Water

◦ Land

◦ Food

◦ Sun

◦ Animals

◦ Habitat

◦ Minerals

◦ Forest

ResourcesFour Forces

© Cecily Sommers, 2010

Page 12: The 5% Factor: Embedding Innovation in Organizational Culture

◦ Genetics

◦ Robotics

◦ Information

◦ Nanotechnology

◦ Health care

◦ Education

◦ Collaboration

◦ Virtual reality

◦ Games

◦ Telephony

◦ Manufacturing

◦ Infrastructure

TechnologyFour Forces

© Cecily Sommers, 2010

Page 13: The 5% Factor: Embedding Innovation in Organizational Culture

◦ 6.1 B in 2000

◦ 9B in 2050

◦ Developing ++

◦ Industrial ---

◦ Immigration

◦ Multi-cultural

◦ Multi-lingual

◦ Nationalism

◦ Conflict

◦ Capital formation

DemographicsFour Forces

© Cecily Sommers, 2010

Page 14: The 5% Factor: Embedding Innovation in Organizational Culture

◦ Economies

◦ Law

◦ Infrastructure

◦ Social Movements

◦ Transparency

◦ Emerging markets

◦ Tribalism

◦ Polarization

◦ Innovation

◦ e-Polity

◦ Corruption

GovernanceFour Forces

© Cecily Sommers, 2010

Page 15: The 5% Factor: Embedding Innovation in Organizational Culture

ZONE OF DISCOVERY

◦ Business need◦ Futures research◦ Brand experience◦ New technologies◦ Scenario

development◦ Outside experts◦ Experiential

exploration◦ “Like That”◦ “Fill the Box”◦ Having it all◦ “Duh!,” “Love it!”,

High Risk/Reward◦ Chunking it down◦ First Movable Piece◦ Deliverables,

resource requests, Q-2-Q

© Cecily Sommers, 2010

Page 16: The 5% Factor: Embedding Innovation in Organizational Culture

• “Like That!”• Play• Time out

Pour & Stir

© Cecily Sommers, 2010

Page 17: The 5% Factor: Embedding Innovation in Organizational Culture

KNOW

NEW

DO

RIGHT BRAIN

Page 18: The 5% Factor: Embedding Innovation in Organizational Culture

Assumptions, Outcomes, Resources

• 10 Years• 5 years• 2 years• 1 year• 6 months• 3 months…

Plan in Reverse

© Cecily Sommers, 2010

Page 19: The 5% Factor: Embedding Innovation in Organizational Culture

THE NEW I.P.

© Cecily Sommers, 2010

Page 20: The 5% Factor: Embedding Innovation in Organizational Culture

INNOVATION PORTFOLIO

© Cecily Sommers, 2010

Page 21: The 5% Factor: Embedding Innovation in Organizational Culture

Marching Forward

• Opportunity (BQ)

• Pour & Stir• Form (BP)

Know Better, New Better, Do Better

© Cecily Sommers, 2010

Page 22: The 5% Factor: Embedding Innovation in Organizational Culture

GE: Consistent Investment in R&D

•Each year we put 6 percent of our industrial revenue back into technologies.•So much that more than half the products we sell today didn't exist 10 years ago.•An American renewal has to be built on technology.

Our R&D budget is the one budget that isn't being cut in this downturn, and that's a course of action I'd recommend to every company that wants to get through this economic crisis even stronger than before.

Page 23: The 5% Factor: Embedding Innovation in Organizational Culture

CLIENTS

Page 24: The 5% Factor: Embedding Innovation in Organizational Culture

The Serenity Prayer

God grant me the serenity to accept the things I cannot change; 

courage to change the things I can;

and wisdom to know the difference.

Page 25: The 5% Factor: Embedding Innovation in Organizational Culture

THANK YOUTHANK YOU

CECILY SOMMERS

website www.pushthefuture.org

[email protected]

phone 612.374.3191

twitter cecilysommers