textual analysis of radio advert (we buy any car)

Textual Analysis of Radio AdvertWe Want Any Car – Mini https://www.youtube.com/watch?v=GWQFuCz_TVY

0:00 - 0:02

0:00-0:02 – There is an orchestral bed in the background of the advert, with a voiceover norming in with a clear English accent ensuring optimum audibility, who says; ‘Another normal day at anycar.com’.

This immediately establishes the relatable tone of the advert.

The Foley sound in the background of a keyboard tapping suggests that the company work hard.

0:03 – 0:10

Another voice, which has a slightly comical accent enters the voiceover, impersonating what the company would be like engages the audience, offering entertainment aswell as assuring them that it will be a ‘quick, no nonsense sale’.

The statement ‘We’ll take it’ at the end further reassures the audience that they will work with anything, and that they are the right choice to sell a car to.

The rhythmic bed music in the background builds up in intensity.

0:11 – 0:14

Once again, the voiceover reassures the audience that this is the obvious choice of company to use through the persuasive language of the superlative ‘best’.

It makes the audience wonder why they haven’t used the company before.

This targets an easily persuadable, unsophisticated audience.

0:15 – 0:18

Once again, persuasive language comes into play here with the triple, and the repetition of ’No’.

‘Lolly’ is colloquial language which origins from cockney rhyming slang, making the target audience more obvious through the language and the unsophisticated, East London accent.

‘Pukka’ is slang for top quality and genuine, indicating the quality of the company’s work.

0:19 – 0:29

The voiceover begins to hype, and the brass orchestral bed in the background connote a spectacle, placing the company on a pedestal.

The Foley sound of a lightbulb suggests a bright idea, making the audience believe that they have thought of it themselves, again reinforcing the unsophisticated audience.

The voiceover and the bed become increasingly louder to build up to the final climax, before ending on a punch.