text message marketing

Text Message Marketing

With the increasing popularity of the Internet and the evolution of the mobile phone from being a simple calling device to a

minicomputer, businesses are utilizing various types of marketing that were unknown a decade ago.

The mobile phone is the perfect way to target potential clients and buyers since most people are rarely without

what is the center of their communication network.

Texting has become immensely popular with a large group of people using this method of

communication in lieu of calling or emailing.

Because of this, text message marketing has become one of the newest and most effective

methods utilized by local businesses.

This type of marketing can make a big difference, as it's extremely efficient and cost-

effective.

Remember Mailers?

Remember post card marketing via the use of mailers?

Yes, these are still used today, but they are extremely ineffective.

Offering a 1% return, mailers are rarely read and they create a lot of clutter that is bad for

the environment.

Soon to be a thing of the past, if you're still using this method of advertising, consider the benefits

of switching to text message marketing.

Text Message Marketing Benefits

Here are five top benefits that local businesses can realize from text message marketing.

· Most messages are read. Over 90% are read by recipients.

· People who receive your texts want them. They have signed up via your website to be

messaged.

· You can pinpoint specific groups who will receive your messages.

· You're Greening America, which puts you in a positive light.

· High return rates, ranging from 10% to 30%.

The Right Demographic

The other thing that's important about SMS marketing has to do with demographics.

Along with the fact that you can decide which demographic you want to target, you are automatically appealing to those who use texting to communicate on a daily, ongoing basis.

Those are people between the ages of 18 and 40 who are noted for having and spending

disposable income.

Getting Started

It's fairly simple to get started in text message marketing.

Capture the email and cell phone information of those who visit your business and/or website, asking if they would like

to receive special promotional offers via text messages.

You can then begin to create your bank for text marketing.

You may find your list growing rapidly and may require help in running this part of your

enterprise.

The good news is that there are various value-based services that you can use to effectively

utilize this marketing method.

Start taking advantage of text marketing today.