ten things i’ve learned

The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing

Ten Things I’ve Learned

Warren HunterChairman & CEO

DMW

The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing

Never go in against a Sicilian – when death is on the line!

VizziniVillain, The Princess Bride

Ten Things I’ve Learned

The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing

ALWAYS hire people smarter than you are.

Ten Things I’ve Learned

The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing

Best practices are only BEST if they’ve been proven over and over.

Ten Things I’ve Learned

The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing

TWO products in an offer is a NO-NO!

Ten Things I’ve Learned

The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing

Use multimedia ONLY when you can count the cumulative effect.

Ten Things I’ve Learned

The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing

SOCIAL MEDIA is social media.

Ten Things I’ve Learned

The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing

YOU are NEVER as smart as you think you are!

Ten Things I’ve Learned

The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing

One size may or may not fit all. That’s why we test.

Ten Things I’ve Learned

The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing

Never be too proud to learn from your mistakes.

Ten Things I’ve Learned

The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing

Vendors are order takers of commodities.

Ten Things I’ve Learned

The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing

Never give away intellectual capital.People will value it at what they paid for it.

Ten Things I’ve Learned

The 7th Annual Insurance Direct Marketing Forum 2009:Integrated Marketing

You can’t say NO to Don Jackson (or Betts).

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