ten steps to facebook success for nonprofits free

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Ten Steps To Getting More Out Of

Facebook For Your Nonprofit

Wednesday, April 27, 2011

What we’ll be talking about today

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

1. Why should you use a Facebook Page instead of a Group or Profile?

2. Should you name your Facebook Page after your org?

3. Why you should change your Page category?

4. What applications can you use to customize your Page?

5. How can you begin to promote your Facebook Page?

6. How can you save time managing your Page?

7. How can you tell if your fans like your content?

8. How often should you update your Facebook Page?

9. How can you collect donations from your fans?

10.How can you revive a Facebook Page that's gone stale?

Wednesday, April 27, 2011

1. Why should you use a Facebook

Page instead of a Group or Profile?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

Facebook Pages(aka “Official Page”)Represents an organization

Customized user experienceTarget Updates

WallFanBox

All public and searchable

Represents a cause or ideaNo customizationLimited messaging

WallSome private, some public

Facebook Groups

Facebook ProfileConnect with friends

Share photosShare videos

Send messagesFan Pages

Join Groups

Facebook Profiles, Pages, Places, Community Pages & Groups

One single credential

Facebook Community Pages(aka “Unofficial Page”)

Represents a “topic or experience”.

Owned collectively by the community.

Content from Wikipedia.

Facebook PlacesUser-generatedCan be claimed

Will eventually merge with Page

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

2. Should you name your Facebook

Page after your organization?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

1.The name of your page

influences how it will be found

2.You can only change your

Page name if you have less

than 100 connections

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

vs.

Wednesday, April 27, 2011

3. What category should you choose for

your Page?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

1.Think about how your

supporters think about your

org, not how you think about

your org.

2.You can change the category

of your Page at any time.

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

?

Wednesday, April 27, 2011

4. What applications can you use to

customize your Page?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

1. Think about your

organizations goals.

2. Less is more.

3. AppBistro.com is a

create source of

hand-selected apps

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

http://www.nonprofitfacebookguy.com/four-ways-deal-with-the-end-of-static-fbml/

Wednesday, April 27, 2011

5. How can you begin to promote your

Facebook Page?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

1.Add A Likebox To Your Website

2.Use the “tell your fans” feature

3.Email Announcement of your Page

4.Embed Facebook Page Links In Your Emails

5.Try Using Facebook Ads

6.Create a scheduled wall chat

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

6. How can you save time managing

your Page?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

1.Check out Hootsuite

2.Check out MediaFeed

3.Use Hyper Alerts for notification

4.Add multiple admins (this works

only if you have a strategy and/or

a content schedule)

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

7. How can you tell if your fans like your

content?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

1.Use Insights

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

8. How often should you update your

Facebook Page?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Only when you have something compelling to share (see Insights)

Wednesday, April 27, 2011

9. How can you collect donations on

your Facebook Page?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

1.Raise engagement and

community first.

2. Integrate your current donation

system with iFrames.

3.Check out FundRazr

4.Check out Giving Impact

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

10. How can you revive a Facebook

Page that’s gone stale?

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

1.Focus on your cultists.

2.Focus on converation trends.

3.Use email marketing.

4.Create a scheduled conversation.

5.Create a post-event discussion.

6.Offer something of value, then ask fans to

share your Page (offer can’t be contingent

on the user sharing your Page)

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011

Questions answered at

http://facebook.com/charityhowto

Ten Steps To Getting More Out Of Facebook For Your Nonprofit

Wednesday, April 27, 2011