telecoms customer story: hollandsnieuwe
Post on 13-Apr-2017
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TelecomsCustomer Story
Hollandsnieuwe
Telecoms Case Study
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After eighteen years of struggling with
the old system, Weststrate discovered
CXAIR. "That was a huge eye-opener.
Even during the pilot we were able to see
real value and benefits over our
production data. There it was, so easy and
fast! So much valuable information, we
were immediately sold."
Weststrate is extremely pleased with the
price/quality ratio. "CXAIR cost us
significantly less than a traditional
solution, and we can be much more
self-sufficient with it."
Furthermore, the usability is very high.
"Simply by searching through the data,
we can discover valuable insights. With
CXAIR things are very easy. The old BI
platform requirement was that you
first have to say what you specifically
wanted to know, before IT came down
a few weeks later with the report.
Now we sit ourselves at the controls.”
Telecoms Case Study
Clearly, the traditional BI platforms did not fit in
with the dynamic business model of
Hollandsnieuwe. "We spent quite a lot of money,
but it did not work. The system was too
expensive and too cumbersome, and we needed
a fast and flexible reporting environment.”
The Challenge
As a new player in the competitive market of mobile
communications, Hollandsnieuwe had to have a technology
strategy that would set them apart from the competition. "Lean
and mean is the watchword here. We could build everything
from the ground up and choose the best solutions and services,”
says Ronald Weststrate, responsible for ICT & Operations at
Hollandsnieuwe.
Key Benefits
Rapid implementation
Dramatically increased speed
Accessible to all members of staff
Where implementation of the old system
took more than a year, CXAIR was made
operational within a week. Now,
Hollandsnieuwe is able t o gain real insight
from their data into customer behaviour.
Due to the highly scalable nature of
CXAIR, the speed of analysis has increased
dramatically. "We can be much sharper
than ever before!" says Weststrate.
Controller Yaron Sprecher uses CXAIR for
intensive performance management and
financial reports. As a major user he is also
very pleased with the self-service BI
concept of CXAIR, no longer needing the
intervention of a third party to develop
reports.
"The reports in Excel were not sufficiently
scalable. Frequently, the system fell down or
data was not included. Additionally, we had
to change a lot of things manually. Equally
annoying, we regularly had doubts about
the validity of the data. From what sources
they come from and how pure are they? If
ease of use and reliability of your reporting
environment is in jeopardy, you're nowhere. I
am pleased that we have been able to find a
solution in CXAIR."
He sees many advantages in the use of Venn
diagrams, which is one of many reporting
styles. The simple cross-sections and links
formed by Venns are very insightful. For
example, you can easily see the relationship
between different types of subscriptions and
then innovate accordingly.
With twenty CXAIR users, the tool is used by
just about everyone in the company to process
information. "We are a small group, with short
deadlines. The tool fits perfectly with our way
of working. We are only at the beginning of the
application of what is possible with CXAIR.”
CXAIR cost us significantly less
than a traditional solution, and we can
be much more self-sufficient with it.
Telecoms Case Study
Ronald WeststrateICT & OperationsHollandsnieuwe
With the problems in the past, Sprecher makes
all kinds of cross-sections of data that are
extracted by CXAIR straight from the source -
about customers, usage and finances. CXAIR
filters out what he doesn’t want to see, before
then saving the results to Excel for further
formatting.
The Solution
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