tedx johnson & johnson - building great user experience with data - 2012-03-27

Building  Great  User  Experience  with  Data  

Vinoaj  Vijeyakumaar  Senior  Conversion  Specialist  

Google  Southeast  Asia    

@vinoaj  +Vinoaj  Vijeyakumaar  

User  Experience  

•  It’s  not  just  the  experience  of  using  the  product  

•  It’s  also  about  the  las(ng  impression  it  leaves  in  the  consumers’  minds  

Users  …  

What is the world looking

for?

What do my visitors want?

What are people saying

about my products?

Search  

Web  AnalyIcs  

Social  Intelligence  

Global  Search  Intelligence  

Seeking  CorrelaIons  

But  remember:  correlaIon  ≠  causaIon  

On-­‐Site  Intelligence  

Measure Behaviour

16

Entry Exit

Behaviour

Engagement

Understanding your audience

18

Phuket users are more engaged than Bangkok users

19

Social  Intelligence  

What is the world looking

for?

What do my visitors want?

What are people saying

about my products?

Search  

Web  AnalyIcs  

Social  Intelligence  

Thank  You  Vinoaj  Vijeyakumaar  

Senior  Conversion  Specialist  Google  Southeast  Asia  

 @vinoaj  

+Vinoaj  Vijeyakumaar