tedx johnson & johnson - building great user experience with data - 2012-03-27
DESCRIPTION
A talk I gave at Johnson & Johnson's internal TEDx conference held in Singapore on 27 March 2012. In this presentation I cover how digital data sources can be used to gain powerful insights to aid with product design and user experience.TRANSCRIPT
Building Great User Experience with Data
Vinoaj Vijeyakumaar Senior Conversion Specialist
Google Southeast Asia
@vinoaj +Vinoaj Vijeyakumaar
User Experience
• It’s not just the experience of using the product
• It’s also about the las(ng impression it leaves in the consumers’ minds
Users …
What is the world looking
for?
What do my visitors want?
What are people saying
about my products?
Search
Web AnalyIcs
Social Intelligence
Global Search Intelligence
Seeking CorrelaIons
But remember: correlaIon ≠ causaIon
On-‐Site Intelligence
Measure Behaviour
16
Entry Exit
Behaviour
Engagement
Understanding your audience
18
Phuket users are more engaged than Bangkok users
19
Social Intelligence
What is the world looking
for?
What do my visitors want?
What are people saying
about my products?
Search
Web AnalyIcs
Social Intelligence
Thank You Vinoaj Vijeyakumaar
Senior Conversion Specialist Google Southeast Asia
@vinoaj
+Vinoaj Vijeyakumaar