technology innovations in meetings: engaging your audience
Post on 20-Aug-2015
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KiKi L’Italien
Senior Consultant, Technology Management
DelCor Technology Solutions
Twitter: @kikilitalien
TECHNOLOGY INNOVATIONS FOR MEETINGS:
CONNECTING TO YOUR AUDIENCE
PEOPLE NEED IT ON THEIR MOBILE DEVICES
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
MOBILE VIDEO IS AN OPPORTUNITY
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
WHAT ABOUT TABLETS?
Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
ATTENDEE POST EXERCISE
Objectives = Retention, Attracting new attendees
Strategies = Engage before conference using tech, connect attendees to one another, make it easier for
attendees to share their experience online.
Technology = Creating attendee home for conference online aggregating all social media. Adding buttons to
online content, remember hashtags, provide instruction.
http://www.forrester.com/Consulting/POST
ATTENDEE TECHNOLOGY
• Conference Apps
• Audience Response Systems (ARS)
• Virtual or “Pod” Component
• Hybrid Meetings
• Twitter Stream – Hashtags and Visualized Streams for All
• Foursquare, SCVNGR, and Game Dynamics
• WiFi, Charging Stations
• QR Codes and Near Field Communication (NFC)
SPONSOR POST EXERCISE
Objectives = Retention of exhibitors, helping them get new prospects/customers – connect with attendees
Strategies = Provide promotional material and ideas for engagement, gamification, unique opportunities to
provide an enhanced attendee experience
Technology = Attendee/Exhibitor online scheduling, SCVNGR & QR code hunts, conference apps and “white space” time or WiFi provided by sponsors
http://www.forrester.com/Consulting/POST
EXHIBITORS AND SPONSORS TECHNOLOGY
• Conference App Sponsorships
• Unique experiences (White Space)
• SCVNGR Games and Game Dynamics
• Exhibition Floor Pecha Kucha or Fast Sharing Sessions
• Online Scheduling for Attendees and Exhibitors
• Education Bonus Material Online
• Live Reporting from the Exhibit Floor (when allowed)
SPONSOR POST EXERCISE
Objectives = Exposure to new audiences for enhanced image, new customers, new employees/employers
Strategies = Provide promotional material and ideas for engagement, more opportunities to offer materials or promote session, anything to make them look good.
Technology = Pre-Conference Q&A online, video promos, built out speaker reference pages on
conference site
http://www.forrester.com/Consulting/POST
SPEAKER TECHNOLOGY
• Promotion Package for Each Speaker’s Network
• Pre-Conference Q&A or Promo Recorded via Skype
• Virtual Speakers & Virtual Emcees
• Audience Response System (ARS)
• Speaker Resource Pages
QUESTIONS & TAKEAWAYS
EMAIL: KLITALIEN@DELCOR.COMTWITTER: @KIKILITALIENSKYPE: KIKI_LITALIENTEXT: 6825023210HTTP://WWW.SLIDESHARE.NET/KIKILITALIEN/AV-TECHNOLOGY-INNOVATIONS-IN-THE-MEETING-INDUSTRY-11598640
PHOTO CREDITS • http://www.flickr.com/photos/nakevanc/
• http://www.flickr.com/photos/84469742@N00/
• http://www.flickr.com/photos/kikilitalien/
• http://www.flickr.com/photos/bullgod/
Additional Resources
• Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016 http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
• EventCamp Vancouver White Paper, Tahira Endeanhttp://eventcampvancouver.files.wordpress.com/2012/02/ecv11-white-paper.pdf
• POST Methodology http://www.forrester.com/Consulting/POST
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