tech tuesdayfoursquareandother

Tech Tuesday:FourSquare & Other Location-Based

Apps

Mathew Honan: 37.769958 °N, 122.467233 °W. Photo: Jason Madara

Presented by: Diana Silveira, Novare Library Services

Objectives Highlight and demonstrate a variety

of location-aware applications.

Offer strategies and practical ideas to help provide more visibility to library resources and services.

Discuss as a group what librarians can do to continue enhancing learning and inspiring participation while adding measurable value for their communities.

Checking in …1. GPS on mobile device finds user’s

location. 2. Location-aware app scans that area for

places. User checks-in.3. User can earn points, virtual badges,

and real-life discounts. (It’s like a game)4. Can network with friends and find

potential friends.5. Many businesses (and libraries) use

these applications to reward loyal users.

I don’t check-in to my work, my kid’s school, or my house etc. (More about privacy later)

foursquare Mayors are people who check-in places the most.

Some businesses (and libraries) can provide awards.

Tips can help you decide on lunch or what sales clerk to avoid. ;)

When more people check in to places around an area, more recommendations will be offered.

Adding to a to do list can help you remember a meal or a book to buy, etc. when re-visiting a place.

Integrates with Facebook, Twitter, and probably Google + very soon……BUT!

The more places you explore the more badges you can unlock.

Source: http://weheartit.com/entry/9892687

Image source: http://goo.gl/qkXoq

iPhone and Android foursquare Apps

Now What? Promote Mayor BI Instruction Post Tips Give a Check-in

Reward KNOW THY USER

Image source: http://www.flickr.com/photos/yourdon/4386647667/sizes/l/in/photostream/

Success

Have a Goal Have a Plan Promotion

Image source: http://www.selfstoragemarketingahead.com/foursquare-is-the-geo-social-network-a-good-idea-for-self-storage/

Share your location. Offer incentives for users to check-in to your library and make it worthwhile for them!

Venue Statistic

s

Some Challenge Ideas City Tours Library Tours – use QR Codes Trivia Contest

Cool – what can I do with it?

Create a Business Account

Claim Your Library Create your

challenge

• Open Response

• QR Code• Photo Challenge

Tips from the field:

SCVNGR is not Foursquare. Good treks take time to build. The game is only as good as

the people promoting it. The audience will determine

the delivery. SCVNGR works best when it’s

not working alone.

Source: http://www.scvngru.com/apps/blog/show/8197805-success-with-scvngr-5-lessons-learned

Source: Amy Vecchione, Boise State University and Margaret Mellinger, Oregon State University

When you visit a place, you will now see a “Suggest Edits” link on the info tab for Facebook Places. A “Tell us more” tooltip will appear, stating “Add you knowledge to this community.” You can edit the address, city/town, zip code, phone number, website, & email address of a place. The useful information will help make sure that the information on your favorite places is always up to date.

Source: http://www.facebook.com/facebookplaces

Image source: http://goo.gl/Ucr2D

Banjo aggregates tweets, Facebook posts, Instagram pictures, foursquare and Gowalla check-ins.

Image source: http://goo.gl/mqkCJ

GetGlue is a social network for entertainment. Check-in and rate things to discover

new favorites, see what your friends are into, get stickers

etc.

Can add location to tweets.

What’s best?

Source: http://www.scribd.com/doc/48978436/Location-based-tools-comparison

Other Location-aware Apps

Loopt My Town BrightKite Gowalla Untappd

What is privacy?

privacy, n.1. The state or condition of being alone, undisturbed, or free from public attention, as a matter of choice or right; seclusion; freedom from interference or intrusion.

2. Absence or avoidance of publicity or display; secrecy, concealment, discretion; protection from public knowledge or availability.

3. a place of concealment or retreat.

Measurable Value?

Improved access to information via sharing tools.

Marketing services/resources to help provide more visibility for your library.

Tourists using these tools can find your library if it is a claimed venue!

Instant and inexpensive (usually free) communication with staff and patrons.

Interaction/engagement.

Enhanced learning?

Contact InformationDiana Silveira, Novare Library Services

facebook.com/novarelibraryservices

@novarelibrary

Novarelibrary.com/news

diana@novarelibrary.com 877.816.9638www.slideshare.net/dee987

delicious.com/dee987/locationbased