tech journalist twitter followers
Post on 16-Apr-2017
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Who Are Tech Journalists Influencing on Twitter?
Presented by Wunderkind Public RelationsNovember 2009
We set out on an eye-straining research project to deconstruct 10 technology journalists’ Twitter following to uncover who they influence. We dug through their Twitterverse for a week and uncovered some interesting data.
• Selected 10 Technology Journalists • Researched the 2nd, 6th and 16th Followers
Per Page of 20• 7 Categories
o End User/Developer/Decision Makero Marketing Dept/Professional at a Vendoro Presso Analysto PR Agency/PR Professionalo Othero Inactive
Methodology
Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
Total Number of Followers
14,492
2,262Number of Followers Researched
10 Technology Journalists
Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
Twitter Audience
End users were early followers of technology journalists
Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
The Influence Curve
The marketing world caught on late but is now on par
Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
Breakdown of Followers
Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
Topping the Charts: Category Leaders
Inactive, Spam or Just Plain Random Followers22%
Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
Incorporating Twitter can be difficult, especially since you don’t want it to be a blatant marketing megaphone. Instead, it should be a thought leadership platform for your company. Adding technology journalists to the mix is about understanding their followers (do they have your customers’ ears) and communication style.
Does it make sense to twitter directly @ a tech journalist? Well, we’re not giving that away. Feel free to contact us and we will be happy to discuss.
Our Thoughts
Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
Wunderkind Public Relations
Web: www.wunderkindpr.com
Blog: www.wunderkindpr.com/blog
Email: info@wunderkindpr.com
Twitter: @wunderkindpr
Phone: 404.601.3660
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