team socks & sa q1 2015
Post on 30-Dec-2015
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TEAM SOCKS & SA Q1 2015. February. January. March. April. May. June. July. August. 31%. ytd unit sales. September. October. November. December. EDIFICE YEAR END 2013. Q3 2015 RELAUNCH. Q1 2015 FOCUS. Q1’15: FOCUS. MALL. Q1’15: FOCUS. SPORTING GOODS. ELITE. ENTHUSIAST. - PowerPoint PPT Presentation
TRANSCRIPT
TEAM SOCKS & SA Q1 2015
January February March April
May June July August
September October November December31% ytd unit sales
EDIFICE YEAR END 2013
Q3 2015 RELAUNCH
Q1 2015 FOCUS
Q1’15: FOCUSMALL
Q1’15: FOCUSSPORTING GOODS
ELITE RECREATIONALENTHUSIAST
31%
46%
23%0%
COPA
22%
33%21%
24%
LARGEMEDIUMSMALLX-SMALL
METRO
2014 SOCCER OVERVIEW
EDIFICE WEEK END 5/20/2014
L M S
15% 26% 39%
SEASONAL COLOR (COPA)
SIZE
60%23%
17%
2014 SA OVERVIEW
BIZ OBJECTS CPIT$ AS OF 5/28/2014
44% 56%
52%
Black & White
27%Team
21%Seasonal
COMPRESSIONEDIFICE WEEK END 5/20/2014
BY STYLE TYPE
BY COLOR TYPE
COMPRESSION ARM & CALF SLEEVESENERGY CAMO$15
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