team #1 casey addy, cheng fan, moe rafiuddin, yujia zhao connecting local growers with local...

Team #1Casey Addy, Cheng Fan, Moe Rafiuddin, Yujia

Zhao

Connecting Local Growers with Local

Purchasers

Predispositions

Food spoils

The sale of food involves communication

Communication can be difficult

Centralizing distribution ease the sell of food

Research

“It’s hard to put farmers on the same page.” (Meg, a manager at Bloomingfoods)

“Farmers call, but we have to turn them away because we already ordered from Chicago.” (Meg, a manager at Bloomingfoods)

Farmers prefer traditional means of communication, and enjoy interacting with customers. (Katie, assistant director of the Local Growers Guild)

Interview with Benjamin Schultz (IU Task Force on Campus Sustainability)

Insights

Purchasers of food and farmers do not have enough information or communication with each other

Bloomingfoods have poor inventory management

Farmers are not likely to be technologically savvy

Concept 1 - GIS

Concept 2 - RFID Tag

Concept 3 - RFID Tag

Concept 4 - RFID Card

Concept 5 - Gadget

Concept 6 - Gadget

Concept 7 - Gadget

Concept 8 - Foodcast

Concept 9 - Inventory

Concept 10 - Inventory

Final Concept Overview

Final Concept Storyboard