td ro q4 skype offering 2014
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Reaching the Internet Consumer Q4 2014 SPECIAL PACKAGES
THINKDIGITAL ROMANIA (Microsoft Advertising Partner)
morningevening
late afternoon afternoon
Facebook Feed
Video Calling
Audio Calling
Screen Sharing
All throughout the day millions of
Chat
people rely on Skype every day for sharing experiences
SkypeMobile Users: 683,000 monthly active users and 164,000 daily active users.
Skype Desktop Users:1,505,000 monthly active users and 658,000 daily active users.
SOURCE: Skype Internal Data
Join moments that matter (on multiple devices)
Romania, 2014
191,000 Monthly Connected Users iOS
492,000 Monthly Connected Users Android
50,15 min.Average Domestic call duration in Romania
29,77 min.Average International call durationin Romania
SOURCE: Skype Internal Data, September 2012
Average Skype Out Call duration(ideal for clients with a story to share)
SOURCE: Skype Internal Data, December 2013
Connect with a huge and growing audience
Female 18-24 y.o. by requestFemale 25-34 y.o. by request
Male 18-24 y.o. by requestMale 25-34 y.o. by request
Possible TARGETING options:Age: 13-15;16-17;18-20;21-24;25-29;30-34;35-39;40-49;50-64;65+Gender: Female / Male Extracharge: 30%
Be a part of the conversation…
Make brand connections where human connections are made
64% of users have ‘great respect
for the opinions of those in their Skype network’²
88% total brand awareness¹
77% of users connect with family or friends²
43% Of users choose Skype because ‘it is the most
personal way to connect’²
Trusted Environment
Personal Connections
SOURCE: 1. Skype Brand Tracker Study, FY13; 2. Skype user research, May 2013, conducted by Paradoxes Research on behalf of Skype
What does this mean for brands?
Skype Advertising Opportunities
Join the Conversation
•They are young, educated and socially influential
26% are 15-2425% are 25-3420% are 35-4415% are 45-5414% are 55+1
52% are males48% are females
Skype users index high as Social Influencers2
Source: 1 comScore Plan Metrix, Global October 2014,
Niche Networks
2014 Premium Special PackagesBest use for:
Awareness Campaigns where Guaranteed Reach is vitalAlways you have the First view of all adsOnly one ad at the time, first screen (unclutter space)Targeting options: Gender & Age
Desktop & Mobile New formats are available
Skype
Format: 650x170
3+1 StandardHomepage Take Over
Estimated Ad Views: ~1,9 milAd Type: 650x170px standard
3,300 € NET(!) 3 days paid + 1 day bonus 3+1 Expandable Home Page Take Over
Estimated Ad Views: ~1,9 milAd Type: 650x170>650x340px, rich media
NEW: 4,700 € NETOld: 5,000 € NET(!) AdServing included for banners up to 5MB
Also available
BUY 1 day GET 1 day for FREE • 650x170 STD• 650x170 HPTO
… ask for details
Skype
300x250 CLICK TO FULL SCREEN
3+1 Homepage Click to Full Screen
Estimated Ad Views: 1,9 mil• Ad Type: 300x250 > full
screen
NEW: 5,000 € NETOld: 5,200 € NET(!) AdServing included for banners up to 5MB
(!) Click to view demo
Also available
BUY 1 day GET 1 day for FREE
… ask for details
Skype
Format : 300x600 & 300x250
In conversation Window
Guaranteed ad views: 1,000,000Ad Type: 300x600px
2,000 € NET (eCPM=1.2€)
Also available more packs
… ask for details
Homepage + In conversation Window
Guaranteed ad views: 1,200,000Ad Type: 300x250 & 300x600
2,500 € NET
(eCPM=2€)
Skype
Format : 728x90 & 234x60
Chat Window Ads
Chat Window
Ad Views: 1,200,000Ad Type: 728x90, 234x60
1,500 € NET
(!) BOTH ad types are compulsory
728x90px 234x60px
Daisy (display + mobile)1,000,000 impressions: 650x170 placed on homepage500,000 impressions: 300x250 in conversation window500,000 impressions: 300x50& 640x100 placed on Skype mobile, homepage + message screen
3,550 € NET (eCPM= 1.77 €)
Skype
Most wanted
&
MAGNOLIA (display + mobile)
1,000,000 impressions on 300x250 homepage banner + in conversation window (display)
500,000 impressions on 320x50/ 640x100 homepage + message screen (mobile)
2,500 € NET (eCPM=1.66€)
2014 Reach & Volume Movie Special Packages
Massive reach ( not guaranted) Performance clients
30 Rock ( 30 days)
2,000,000 impressions on 650x170 homepage, desktop 2,000,000 impressions on 300x250 std in hp + in conversation window, desktop10,000,000 impressions on 728x90, 234x60 in chat window, desktop 3,000,000 impressions on 320x50 & 640x100 in hp & message screen, mobile
8,000 € NET (eCPM=0.46€)
Skype
Volume CPM
&
21 JUMP STREET ( 21 days) 2,000,000 impressions on 650x170 homepage, desktop 2,000,000 impressions on 300x250 std in hp + in conversation window, desktop10,000,000 impressions on 728x90, 234x60 in chat window, desktop
6,500 € NET (eCPM=0.47€)
50 Shades of Grey ( 50 days)
2,350,000 impressions on 650x170 homepage, desktop 4,000,000 impressions on 300x250 std in hp + in conversation window, desktop13,000,000 impressions on 728x90, 234x60 in chat window, desktop 3,000,000 impressions on 320x50 & 640x100 in hp & message screen, mobile
10,000 € NET (eCPM=0.41€)
Skype
Summary packs
&
Skype
Summary packs
&
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Thank You!
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