Reaching the Internet Consumer Q4 2014 SPECIAL PACKAGES

THINKDIGITAL ROMANIA (Microsoft Advertising Partner)

morningevening

late afternoon afternoon

Facebook Feed

Video Calling

Audio Calling

Screen Sharing

All throughout the day millions of

Chat

people rely on Skype every day for sharing experiences

SkypeMobile Users: 683,000 monthly active users and 164,000 daily active users.

Skype Desktop Users:1,505,000 monthly active users and 658,000 daily active users.

SOURCE: Skype Internal Data

Join moments that matter (on multiple devices)

Romania, 2014

191,000 Monthly Connected Users iOS

492,000 Monthly Connected Users Android

50,15 min.Average Domestic call duration in Romania

29,77 min.Average International call durationin Romania

SOURCE: Skype Internal Data, September 2012

Average Skype Out Call duration(ideal for clients with a story to share)

SOURCE: Skype Internal Data, December 2013

Connect with a huge and growing audience

Female 18-24 y.o. by requestFemale 25-34 y.o. by request

Male 18-24 y.o. by requestMale 25-34 y.o. by request

Possible TARGETING options:Age: 13-15;16-17;18-20;21-24;25-29;30-34;35-39;40-49;50-64;65+Gender: Female / Male Extracharge: 30%

Be a part of the conversation…

Make brand connections where human connections are made

64% of users have ‘great respect

for the opinions of those in their Skype network’²

88% total brand awareness¹

77% of users connect with family or friends²

43% Of users choose Skype because ‘it is the most

personal way to connect’²

Trusted Environment

Personal Connections

SOURCE: 1. Skype Brand Tracker Study, FY13; 2. Skype user research, May 2013, conducted by Paradoxes Research on behalf of Skype

What does this mean for brands?

Skype Advertising Opportunities

Join the Conversation

•They are young, educated and socially influential

26% are 15-2425% are 25-3420% are 35-4415% are 45-5414% are 55+1

52% are males48% are females

Skype users index high as Social Influencers2

Source: 1 comScore Plan Metrix, Global October 2014,

Niche Networks

2014 Premium Special PackagesBest use for:

Awareness Campaigns where Guaranteed Reach is vitalAlways you have the First view of all adsOnly one ad at the time, first screen (unclutter space)Targeting options: Gender & Age

Desktop & Mobile New formats are available

Skype

Format: 650x170

3+1 StandardHomepage Take Over

Estimated Ad Views: ~1,9 milAd Type: 650x170px standard

3,300 € NET(!) 3 days paid + 1 day bonus 3+1 Expandable Home Page Take Over

Estimated Ad Views: ~1,9 milAd Type: 650x170>650x340px, rich media

NEW: 4,700 € NETOld: 5,000 € NET(!) AdServing included for banners up to 5MB

Also available

BUY 1 day GET 1 day for FREE • 650x170 STD• 650x170 HPTO

… ask for details

Skype

300x250 CLICK TO FULL SCREEN

3+1 Homepage Click to Full Screen

Estimated Ad Views: 1,9 mil• Ad Type: 300x250 > full

screen

NEW: 5,000 € NETOld: 5,200 € NET(!) AdServing included for banners up to 5MB

(!) Click to view demo

Also available

BUY 1 day GET 1 day for FREE

… ask for details

Skype

Format : 300x600 & 300x250

In conversation Window

Guaranteed ad views: 1,000,000Ad Type: 300x600px

2,000 € NET (eCPM=1.2€)

Also available more packs

… ask for details

Homepage + In conversation Window

Guaranteed ad views: 1,200,000Ad Type: 300x250 & 300x600

2,500 € NET

(eCPM=2€)

Skype

Format : 728x90 & 234x60

Chat Window Ads

Chat Window

Ad Views: 1,200,000Ad Type: 728x90, 234x60

1,500 € NET

(!) BOTH ad types are compulsory

728x90px 234x60px

Daisy (display + mobile)1,000,000 impressions: 650x170 placed on homepage500,000 impressions: 300x250 in conversation window500,000 impressions: 300x50& 640x100 placed on Skype mobile, homepage + message screen

3,550 € NET (eCPM= 1.77 €)

Skype

Most wanted

&

MAGNOLIA (display + mobile)

1,000,000 impressions on 300x250 homepage banner + in conversation window (display)

500,000 impressions on 320x50/ 640x100 homepage + message screen (mobile)

2,500 € NET (eCPM=1.66€)

2014 Reach & Volume Movie Special Packages

Massive reach ( not guaranted) Performance clients

30 Rock ( 30 days)

2,000,000 impressions on 650x170 homepage, desktop 2,000,000 impressions on 300x250 std in hp + in conversation window, desktop10,000,000 impressions on 728x90, 234x60 in chat window, desktop 3,000,000 impressions on 320x50 & 640x100 in hp & message screen, mobile

8,000 € NET (eCPM=0.46€)

Skype

Volume CPM

&

21 JUMP STREET ( 21 days) 2,000,000 impressions on 650x170 homepage, desktop 2,000,000 impressions on 300x250 std in hp + in conversation window, desktop10,000,000 impressions on 728x90, 234x60 in chat window, desktop

6,500 € NET (eCPM=0.47€)

50 Shades of Grey ( 50 days)

2,350,000 impressions on 650x170 homepage, desktop 4,000,000 impressions on 300x250 std in hp + in conversation window, desktop13,000,000 impressions on 728x90, 234x60 in chat window, desktop 3,000,000 impressions on 320x50 & 640x100 in hp & message screen, mobile

10,000 € NET (eCPM=0.41€)

Skype

Summary packs

&

Skype

Summary packs

&

© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Thank You!