taylor university enrollment summit 2007

web 2.0Best Practices: Web Development

Taylor Enrollment Summit

November 30, 2006 - Bart E. Caylor

1994

millennials

trendscollaborationexpressiondirect accessinformation/contentflexible

Future – The “Web Lifestyle”

Broadband

- 3G

- Digital Cable

- WiFi

Access

Phones/Handhelds/Wearables

Television/PC

Future – The “Web Lifestyle” – Higher Ed

Communication will speed up with all constituents with immediate access to information. Communication strategies will need to be updated to reflect the including crisis management and e-alerts.Prospective students will expect instant access to admissions counselors and/or self-service advisors and will demand personalized content in all communications.Current students will demand accessibility through digital networks (WiFi, 3G, etc.)Current students will want more customization, far beyond the walls of their dorm rooms with Blogs, WiFi, access, etc.

Future – The “Web Lifestyle” – Higher Ed

Parents will want to access all information ranging from crime statistics to other campus data up to date from Web. As will the media. See communication strategy.

Parents will demand ecommerce payments for tuition

Parent’s will be more involved through digital communication options, including communicating with students, interacting and participating through virtual options.

A true consumer-centric world

Future – The “Web Lifestyle” – Higher Ed

Alumni will expect to be more informed and on their termsThey will stay more involved (see Millennial traits) but only until there is nothing left for them.

Donors will want more flexibility in gifting options with ecommerce.

A deeper sense of community and opportunities for better relationships will be present.

Future – The “Web Lifestyle” – Higher Ed Other Digital Opportunities

XML will be a tool that will begin to tie the loose ends together

Digital on-demand printing will provide options for greater personalization and customizable content.Electronic communication, ranging from E-newsletters and E-Alerts through email and messaging services will provide additional “touch points” and customized opportunities.

web 2.0 keyssocial networkingmashupsdirect communicationpermission-basedsearchmobile

social networking

top101. Yahoo!2. Google3. MySpace4. MSN5. Ebay

6. Amazon7. YouTube8. Craigslist9. Wikipedia10. CNN

November 27, 2006 Alexa.com

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Personal Info

Friends

Friends’ Comments

Contact Info

Blog

Personalization

Widgets

Content

Avitar icon

Comments

Tags/Folksonomy

mashups & widgets

search

direct communications

methodsemail (multiple accounts)instant messaging/chatcomments/postingstext messaging (sms)skype (voip)podcasting/voice commentsrss

permission-based

challengesunsolicited = spambe ready to engage when contactedcommunications have to be timelycontent has to be relevantrelationship building

the long-tail

the numbers

280,000

50%

70%13%

72%

21%72%

2:1

68%62%

2 / second

230 days

8514,620

next steps

web 2.0 q&aBart Caylor: Brainstormcaylor@getzapped.com

www.getzapped.com317-558-1800