taylor university enrollment summit 2007
TRANSCRIPT
web 2.0Best Practices: Web Development
Taylor Enrollment Summit
November 30, 2006 - Bart E. Caylor
1994
millennials
trendscollaborationexpressiondirect accessinformation/contentflexible
Future – The “Web Lifestyle”
Broadband
- 3G
- Digital Cable
- WiFi
Access
Phones/Handhelds/Wearables
Television/PC
Future – The “Web Lifestyle” – Higher Ed
Communication will speed up with all constituents with immediate access to information. Communication strategies will need to be updated to reflect the including crisis management and e-alerts.Prospective students will expect instant access to admissions counselors and/or self-service advisors and will demand personalized content in all communications.Current students will demand accessibility through digital networks (WiFi, 3G, etc.)Current students will want more customization, far beyond the walls of their dorm rooms with Blogs, WiFi, access, etc.
Future – The “Web Lifestyle” – Higher Ed
Parents will want to access all information ranging from crime statistics to other campus data up to date from Web. As will the media. See communication strategy.
Parents will demand ecommerce payments for tuition
Parent’s will be more involved through digital communication options, including communicating with students, interacting and participating through virtual options.
A true consumer-centric world
Future – The “Web Lifestyle” – Higher Ed
Alumni will expect to be more informed and on their termsThey will stay more involved (see Millennial traits) but only until there is nothing left for them.
Donors will want more flexibility in gifting options with ecommerce.
A deeper sense of community and opportunities for better relationships will be present.
Future – The “Web Lifestyle” – Higher Ed Other Digital Opportunities
XML will be a tool that will begin to tie the loose ends together
Digital on-demand printing will provide options for greater personalization and customizable content.Electronic communication, ranging from E-newsletters and E-Alerts through email and messaging services will provide additional “touch points” and customized opportunities.
web 2.0 keyssocial networkingmashupsdirect communicationpermission-basedsearchmobile
social networking
top101. Yahoo!2. Google3. MySpace4. MSN5. Ebay
6. Amazon7. YouTube8. Craigslist9. Wikipedia10. CNN
November 27, 2006 Alexa.com
Avitar Icon
Personal Info
Friends
Friends’ Comments
Contact Info
Blog
Personalization
Widgets
Content
Avitar icon
Comments
Tags/Folksonomy
mashups & widgets
search
direct communications
methodsemail (multiple accounts)instant messaging/chatcomments/postingstext messaging (sms)skype (voip)podcasting/voice commentsrss
permission-based
challengesunsolicited = spambe ready to engage when contactedcommunications have to be timelycontent has to be relevantrelationship building
the long-tail
the numbers
280,000
50%
70%13%
72%
21%72%
2:1
68%62%
2 / second
230 days
8514,620
next steps
