target the decision maker presentation

Presented by Bob Nealon, Career CoachNorth Campus Career Center

Target the Decision Maker

What percentage of job seekers find their job utilizing an

internet job search site (i.e. CareerBuilder, Monster, etc.)?

Less than 10% find their job from an internet job search

site!

Source: http://julliengordon.com/50-job-search-statistics-successful-job-seekers-need-know

Yet, many rely solely on this job search method to land a job. While it can work, statistics validate utilizing this strategy alone is likely to lead to a disappointment outcome.

Why not just apply with HR?

Here is a better way…use the “double hit” method

When you find a job online, apply for the position through the company’s HR department. Follow the posted directions. Call to follow up within a week to give your “value pitch” and confirm receipt.

After applying through HR, research the company to determine the name of the decision maker. Develop a strong marketing letter and send along with your resume to the decision maker.

Why should you target the decision maker?

• It is a PROACTIVE approach, not passive.

• Decision makers read and value resumes differently than HR.

• Decision makers likely have a better understanding of your background and expertise.

• Decision makers make the hiring decision, not HR.

If you take the passive “apply and wait” strategy,

then remember

To get an interview, the following has to happen:

2. HR has to READ your submission.

3. HR has to VALUE (or like) the candidate’s message before the candidate will be called for an interview.

1. HR has to RECEIVE your submission.

Don’t rely on HR only…

Do the following…

Step #1

• Apply through the website/internet and follow all of the instructions

Step #2

• Follow-up with HR – call within a business week to give your value proposition

Step #3

• Conduct research to determine the name of the decision maker • Call, visit, LinkedIn,

company website, business research sites, etc.

Step #4

• Target the decision maker with a separate marketing letter along with your winning resume – send it directly to this person

Step #5

• Follow-up with the decision maker

Use this approach

You’ll have better results!

Questions?

Reminder:

Broward College Resources• Your North Campus Career Center Staff

• Resume Writing, Interviewing, Job Search Strategy, and more

• Assessment Tools including Career Coach and FOCUS 2

• Internship EDGE

• Student job bank @ www.broward.edu/ccn

Contact me for an appointmentMy Contact Information:

Bob NealonCareer Coach Specialist

Broward College – North CampusBuilding 46, Room 238 (Career Center)

Phone: (954) 201-2270E-Mail: RNealon@broward.edu

Connect with me through LinkedIn @ www.linkedin.com/in/BobNealon

Thank you for attending!