talk at workindenmark

Using Social Media

for Job Search

Morten Vium, ModerneJobsoeger.dk 23 October 2012

What Are We Talking About?

LinkedIn

Twitter

Facebook Network

Job search Career Exposure

About Me...• Age: 23• Home: Aalborg• Business School dropout

• Entrepreneur

• ModerneJobsoeger.dk• LinkedIn-Guides used at ”Job centres” and Unions• 1300+ subscribers and 8000 monthly visitors• Speaker • E-book

Network

What Can Social Media Help You Do?

• Stay updated on job openings.

• Build new professional relations.

•Get exposed to decision makers.

• Be searchable.

This won’t land the job for you

… but it might increase your chances

...of privately owned companies use LinkedIn to researche potential

employees

52 %

More FactsWhich elements were used when you hired your newest employee?

Total2012

Private

Public

LinkedIn 10% (3%)

13%(5%)

5%(0%)

Konsulenthuset ballisagers

rekrutteringsanalyse 2012

2011 20120

3

6

9

12

3 Ways to a Job Using LinkedInHelene • IT project coordinator

Sanjin• Bank Clerk

Martin• Education Management

Define Target Your Audience

People

Companies

Industries

• Very informal

• B2C companies

• All industries

Facebook

• Informal

• ”Creative” industries

• Communication, Web, Marketing, Media, Graphic design.

Twitter

• Fairly formal

• Recruiting and networking

• HR, Finance, IT, Administration, Management, Sales

LinkedIn

• Activate your social network

• ”Like” relevant companies

• Stay on top of job openings by liking popular job sites

Facebook

• Follow relevant people

• Join the conversation

•Get exposure

• Stay on top of job openings

Twitter

• Be Searchable

• Join groups

• Follow companies

• Share knowledge

LinkedIn

LinkedIn

Resume Databas

e

Social Network

The LinkedIn Profile

The Complete Profile

• Industry and zip-code• Current position• Two past postitions• Education• 5 Skills• Photo•+50 connections• Summary

Professional Headline

• Consultant at Copenhagen Municipality

•Unemployed at the moment

• JOB SEEKING Engineer with Great Experience

Professional Headline

• Digital marketing strategy adviser - make things happen

• Experienced technical salesperson with passion for customer satisfaction and electronics.

• Int. Brand Manager looking for new career opportunity. Primary: strategic sales / retail management or export sales

Foto: Casey Fleser@ Flickr

Case

Be Patient

Build a relation before you ask to connect

The LinkedIn Group

Find the Right LinkedIn Groups

Foto: Andrew Kuznetsov @ Flickr

Share knowledge that people can use

What I Mean by Knowledge?

Guides News Video

Podcast Statistics

Events Job postings

Infographics

Monitor relevant media

Find knowledge

Share knowledge

Discuss

Share and Help

Thank you.

ModerneJobsoeger.dk/workindenmark

Slides – Links