talk at workindenmark
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Using Social Media
for Job Search
Morten Vium, ModerneJobsoeger.dk 23 October 2012
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What Are We Talking About?
Facebook Network
Job search Career Exposure
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About Me...• Age: 23• Home: Aalborg• Business School dropout
• Entrepreneur
• ModerneJobsoeger.dk• LinkedIn-Guides used at ”Job centres” and Unions• 1300+ subscribers and 8000 monthly visitors• Speaker • E-book
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Network
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What Can Social Media Help You Do?
• Stay updated on job openings.
• Build new professional relations.
•Get exposed to decision makers.
• Be searchable.
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This won’t land the job for you
… but it might increase your chances
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...of privately owned companies use LinkedIn to researche potential
employees
52 %
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More FactsWhich elements were used when you hired your newest employee?
Total2012
Private
Public
LinkedIn 10% (3%)
13%(5%)
5%(0%)
Konsulenthuset ballisagers
rekrutteringsanalyse 2012
2011 20120
3
6
9
12
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3 Ways to a Job Using LinkedInHelene • IT project coordinator
Sanjin• Bank Clerk
Martin• Education Management
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Define Target Your Audience
People
Companies
Industries
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• Very informal
• B2C companies
• All industries
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• Informal
• ”Creative” industries
• Communication, Web, Marketing, Media, Graphic design.
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• Fairly formal
• Recruiting and networking
• HR, Finance, IT, Administration, Management, Sales
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• Activate your social network
• ”Like” relevant companies
• Stay on top of job openings by liking popular job sites
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• Follow relevant people
• Join the conversation
•Get exposure
• Stay on top of job openings
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• Be Searchable
• Join groups
• Follow companies
• Share knowledge
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Resume Databas
e
Social Network
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The LinkedIn Profile
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The Complete Profile
• Industry and zip-code• Current position• Two past postitions• Education• 5 Skills• Photo•+50 connections• Summary
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Professional Headline
• Consultant at Copenhagen Municipality
•Unemployed at the moment
• JOB SEEKING Engineer with Great Experience
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Professional Headline
• Digital marketing strategy adviser - make things happen
• Experienced technical salesperson with passion for customer satisfaction and electronics.
• Int. Brand Manager looking for new career opportunity. Primary: strategic sales / retail management or export sales
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Foto: Casey Fleser@ Flickr
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Case
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Be Patient
Build a relation before you ask to connect
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The LinkedIn Group
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Find the Right LinkedIn Groups
Foto: Andrew Kuznetsov @ Flickr
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Share knowledge that people can use
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What I Mean by Knowledge?
Guides News Video
Podcast Statistics
Events Job postings
Infographics
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Monitor relevant media
Find knowledge
Share knowledge
Discuss
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Share and Help
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Thank you.
ModerneJobsoeger.dk/workindenmark
Slides – Links