taking your audience from a crowd to a community - 5/12/2015

Post on 22-Jan-2018

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Hi, my name is Justin.

What is community?

@thorpus

Online Marketing

Us

Person BPerson A

@thorpus

Customer Service

Us

Person A Person B

@thorpus

Community

Us

Person A Person B

@thorpus

@thorpus

@thorpus

ROI for your boss

Us

Person BPerson ANew Guy

@thorpus

Elements

1. Cause

2. Platform

3. Leader

4. Follower

5. Time

@thorpus

Cause

@thorpus

@thorpus

Platform

@thorpus

@thorpus

Leader

@thorpus

Time

http://www.nngroup.com/articles/participation-inequality/@thorpus

Math Time

If you have 200 community members then you

have…

● 180 lurkers (90%)

● 18 moderate contributors (9%)

● 2 heavy contributors (1%)

@thorpus

Elements

1. Cause

2. Platform

3. Leader

4. Follower

5. Time

@thorpus

@thorpus

Me

● email -

o jthorp@gmail.com

o thorp@addthis.com

● twitter - @thorpus

● blog - http://drinkingoatmealstout.com

● email newsletter - http://justinslist.co

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