taking your audience from a crowd to a community - 5/12/2015

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Page 1: Taking Your Audience From a Crowd to a Community - 5/12/2015

Hi, my name is Justin.

Page 2: Taking Your Audience From a Crowd to a Community - 5/12/2015

Page 3: Taking Your Audience From a Crowd to a Community - 5/12/2015

What is community?

@thorpus

Page 4: Taking Your Audience From a Crowd to a Community - 5/12/2015

Online Marketing

Person BPerson A

@thorpus

Page 5: Taking Your Audience From a Crowd to a Community - 5/12/2015

Customer Service

Person A Person B

@thorpus

Community

Person A Person B

@thorpus

Page 7: Taking Your Audience From a Crowd to a Community - 5/12/2015

@thorpus

Page 8: Taking Your Audience From a Crowd to a Community - 5/12/2015

@thorpus

Page 9: Taking Your Audience From a Crowd to a Community - 5/12/2015

ROI for your boss

Person BPerson ANew Guy

@thorpus

Page 10: Taking Your Audience From a Crowd to a Community - 5/12/2015

Elements

1. Cause

2. Platform

3. Leader

4. Follower

5. Time

@thorpus

Page 11: Taking Your Audience From a Crowd to a Community - 5/12/2015

Cause

@thorpus

Page 12: Taking Your Audience From a Crowd to a Community - 5/12/2015

@thorpus

Page 13: Taking Your Audience From a Crowd to a Community - 5/12/2015

Platform

@thorpus

Page 14: Taking Your Audience From a Crowd to a Community - 5/12/2015

Page 15: Taking Your Audience From a Crowd to a Community - 5/12/2015

@thorpus

Page 16: Taking Your Audience From a Crowd to a Community - 5/12/2015

Leader

@thorpus

Page 17: Taking Your Audience From a Crowd to a Community - 5/12/2015

Time

http://www.nngroup.com/articles/participation-inequality/@thorpus

Page 18: Taking Your Audience From a Crowd to a Community - 5/12/2015

Math Time

If you have 200 community members then you

have…

● 180 lurkers (90%)

● 18 moderate contributors (9%)

● 2 heavy contributors (1%)

@thorpus

Page 19: Taking Your Audience From a Crowd to a Community - 5/12/2015

Followers

@thorpus

http://youtube.com/v/fW8amMCVAJQ

Page 20: Taking Your Audience From a Crowd to a Community - 5/12/2015

Elements

1. Cause

2. Platform

3. Leader

4. Follower

5. Time

@thorpus

Page 21: Taking Your Audience From a Crowd to a Community - 5/12/2015

@thorpus

Page 22: Taking Your Audience From a Crowd to a Community - 5/12/2015

Page 23: Taking Your Audience From a Crowd to a Community - 5/12/2015

● email -

o [email protected]

● twitter - @thorpus

● blog - http://drinkingoatmealstout.com

● email newsletter - http://justinslist.co

mailto:[email protected]

http://drinkingoatmealstout.com

http://justinslist.co

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