taking the lead in your industry
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Taking the Lead in Your Industry
To access the audio for today’s event, dial 1-866-740-1260 and enter code 2925553#.
About Albers Communications Group
• Full-service PR, digital marketing and communications agency
• Specialize in integrated strategies• Represent clients in all 50 states and Canada• Create national and local market exposure
Today’s Presenter
• Dani Hatfield, Public Relations Specialist• Dani@AlbersCommunications.com • @DaniHatfield
Today’s Topics
• Importance of industry leadership• Building your PR plan around leadership• Strategies and examples• Responsible leadership• Questions and discussion
Importance of Industry Leadership
Loyalty
Action
Consideration
Awareness
Importance of Industry Leadership
• Raises awareness of your business among clients, prospective clients and referral sources
• Puts you into the consideration process for your target audience
• Leads to greater knowledge of who you are, which inspires your target audience to take action
• Inspires brand loyalty and pride among your clients
Building your PR Plan Around Leadership
• Having a plan can help you shape public perception• How they think about you• How they feel about you• How they act about you
Building Your PR Plan Around Leadership
• Media outreach• Speakers bureau• Industry recognition• Digital channels• Publishing
Media Outreach
• Share your expertise through earned media
Media Outreach
• Use spot news appropriately
Speakers Bureau
• Increase awareness through speaking engagements
• Speak on topics on which you are an expert• Target your speaking engagements accordingly
Industry Recognition
• Increase credibility through award recognition
• Cross-promote your accomplishments through earned media
Digital Channels
• Use owned and shared media to tout your accomplishments• Talk about your awards and achievements• Share offline news stories in the online space• Promote speaking engagements on your social platforms
(and share photos afterward)• Consider a series of video blogs• Use day-to-day content to reinforce your expertise
Publishing
• Books• Whitepapers• Email marketing
Responsible Leadership
• Create a meaningful relationship• Be honest and transparent• Encourage others to share your story
Being a Leader Helps in Times of Crisis
• Established relationships• Established credibility• Established, respected brand
Albers Webinar Series
Your Job and Your Online Image: It’s Complicatedwith Alison Paladino
May 21, 2014 @ 10 a.m.
Register at www.alberscommunications.com/learningopportunities
Questions and Discussion
Taking the Lead in Your Industry
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