taking the lead in your industry
Post on 22-Oct-2014
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DESCRIPTION
PR Specialist Dani Hatfield of Albers Communications Group discusses how to influence the way people think, act and feel about your brand in this 20-minute webinar.TRANSCRIPT
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Taking the Lead in Your Industry
To access the audio for today’s event, dial 1-866-740-1260 and enter code 2925553#.
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About Albers Communications Group
• Full-service PR, digital marketing and communications agency
• Specialize in integrated strategies• Represent clients in all 50 states and Canada• Create national and local market exposure
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Today’s Topics
• Importance of industry leadership• Building your PR plan around leadership• Strategies and examples• Responsible leadership• Questions and discussion
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Importance of Industry Leadership
Loyalty
Action
Consideration
Awareness
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Importance of Industry Leadership
• Raises awareness of your business among clients, prospective clients and referral sources
• Puts you into the consideration process for your target audience
• Leads to greater knowledge of who you are, which inspires your target audience to take action
• Inspires brand loyalty and pride among your clients
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Building your PR Plan Around Leadership
• Having a plan can help you shape public perception• How they think about you• How they feel about you• How they act about you
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Building Your PR Plan Around Leadership
• Media outreach• Speakers bureau• Industry recognition• Digital channels• Publishing
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Media Outreach
• Share your expertise through earned media
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Media Outreach
• Use spot news appropriately
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Speakers Bureau
• Increase awareness through speaking engagements
• Speak on topics on which you are an expert• Target your speaking engagements accordingly
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Industry Recognition
• Increase credibility through award recognition
• Cross-promote your accomplishments through earned media
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Digital Channels
• Use owned and shared media to tout your accomplishments• Talk about your awards and achievements• Share offline news stories in the online space• Promote speaking engagements on your social platforms
(and share photos afterward)• Consider a series of video blogs• Use day-to-day content to reinforce your expertise
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Publishing
• Books• Whitepapers• Email marketing
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Responsible Leadership
• Create a meaningful relationship• Be honest and transparent• Encourage others to share your story
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Being a Leader Helps in Times of Crisis
• Established relationships• Established credibility• Established, respected brand
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Albers Webinar Series
Your Job and Your Online Image: It’s Complicatedwith Alison Paladino
May 21, 2014 @ 10 a.m.
Register at www.alberscommunications.com/learningopportunities
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Questions and Discussion
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Taking the Lead in Your Industry