tads telecom summit disruptive analysis dean bubley

WebRTC: Beyond the Phone Call Dean Bubley, Disruptive Analysis

TADS, Bangkok, November, 2013

dean.bubley@disruptive-analysis.com @disruptivedean

About Disruptive Analysis

London-based analyst house & strategic consulting firm

Cross-silo, contrarian, visionary, independent

Advisor to telcos, vendors, regulators & investors

Covering VoIP since 1997 & 3G/4G mVoIP since 2007

Published report on “Telco-OTT Strategies”, Feb 2012

New report on WebRTC, Feb 2013, updated Jun & Oct’13

Workshops on Future of Voice & TelcoOTT

Twitter @disruptivedean Blog: disruptivewireless.blogspot.com

Copyright Disruptive Analysis Ltd 2013 November 2013

In the beginning – “Proxi-phone”

Near voice

Old distant voice [Tele-phone]

>100 years ago

Pretty good for the 19th century...

“Hegemony

of the

caller”

... but really not good enough for 21st century

Intent & context....

Copyright Disruptive Analysis Ltd 2013 November 2013

Why do people make

phone calls (or send

messages, share media

or use video), anyway?

The chart you’ll never see…

Phone calls by purpose

Gossip

Meeting up

Flirting

Spam

Showing off

Work

Wasting time

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Different contexts

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Living room

Board room

Airline lounge Bar

Public transport

Out walking

At work

& Multi-tasking

Concentrating

Drunk

Asleep

1 OR 2 “UBIQUITOUS”

SERVICES CANNOT

FULFILL ALL THESE

PURPOSES WELL

(MORE LIKE “DUMB SERVICES” THAN

UBIQUITOUS ONES) Copyright Disruptive Analysis Ltd 2013 November 2013

Fragmentation of communications models

Standalone calls

Non-call comms

Embedded app/web voice & video

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Circuit IP

Good to have “lowest

common denominator”

Ubiquity no/negative

benefit

Maybe ubiquitous

in a niche

Tools are cheap/free. So we pick the right ones

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SMS

Also: cloud, storage, recording, analytics…

Voice has value beyond

a single instant

Voice has value at a

single instant

Copyright Disruptive Analysis Ltd & Martin

Geddes Consulting 2013 November 2013

Convergence

& standards

Fragmentation & differentiation

Telephony & SMS will continue to exist, but there will be

NO more ubiquitous, interoperable services (& especially not RCS or VoLTE)

Copyright Disruptive Analysis Ltd 2013 November 2013

Service

e.g. SMS, Telephony Product

e.g. Lync, Uberconference

Feature

e.g. Business social

Function

WebRTC & HTML5 are game-changers

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WebRTC supported on >4bn devices by 2016

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Source: Disruptive Analysis WebRTC Strategy Report update November 2013

“WebRTC isn’t a standard. It’s a movement”

Irony: problems making WebRTC stronger not weaker

“Hardcore” comms developers going “down to the metal”

Building around core RTCWeb protocols & media engine

Embedding WebRTC elements into desktop applications

Longer-tail developers being addressed by API/cloud players

“Packaged” WebRTC capabilities like multiparty video

Abstraction to avoid risk from changing standards

APIs for iOS, Android apps

Next tier up of service platforms emerging too

Renewed interest in “realtime everywhere”

No “religion” about WebRTC “purity” – just get on with it!

Copyright Disruptive Analysis Ltd 2013 November 2013

(Quote from Tsahi Levent-Levi @tsahil)

View Oct’13: lead WebRTC use-cases

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Early enterprise adoption

Initial consumer web apps/devices

Live &

commercial

Verticals & corporate Pilots / pre-

commercial

Trials &

demos

Telco, Entertainment, M2M, other…

WebRTC rapidly expanding past “calls”

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The future?

Copyright Disruptive Analysis Ltd 2013 November 2013

Sleep Apnoea (snoring + breathing) monitoring & diagnosis:

not a “phone call”!

For telcos WebRTC is really a magnifier/catalyst

Now

With WebRTC

Bigger opportunities

Worse threats

Faster speed Copyright Disruptive Analysis Ltd 2013 November 2013

Main WebRTC strategies for SPs?

Extend on-net services & IMS / SS7

Turbocharge Telco-OTT

apps

Sell packaged WebRTC

services to subscriber

Enhance developer platform

TV, entertain- ment & digital

services

Strengthen enterprise &

verticals

Copyright Disruptive Analysis Ltd 2013 November 2013

Also: invest / incubate

Improve own CRM & systems

Maybe M2M, devices etc

IMS should be <30% total

WebRTC effort &

investment. Too slow, too

call-centric

WebRTC made easier via 3rd-party APIs

Copyright Disruptive Analysis Ltd 2013 November 2013

CU-RTC-Web?

Conclusion

WebRTC is maybe most exciting thing in comms for 10 years

Already here & being used

A “movement” as well as a standard

“Democratisation” of voice & video into web & apps

Goes beyond traditional “call” model of user interaction

Realtime data will be the real surprise

Not just about browsers

A new ecosystem for developers, telcos & cloud players

Billions of devices & users!

Copyright Disruptive Analysis Ltd 2013 November 2013

Copyright Disruptive Analysis Ltd 2013 November 2013

For WebRTC report & quarterly update

details email information@disruptive-

analysis.com

www.disruptive-analysis.com

disruptivewireless.blogspot.com

@disruptivedean

information@disruptive-analysis.com

Skype:disruptiveanalysis

Copyright Disruptive Analysis Ltd 2013 November 2013