tactics to better engage constituents online

25 Tactics to Better Engage

Constituents OnlineChris Tuttle

@ChrisTuttle chris@christuttle.com

FavIcon1

Create free FavIcons and get instructions on usage at:http://www.favicon.cc/

404 Error Page2

404 Error Page2

Use Google Webmaster Tools to find and fix broken inbound links.

Custom Giving Levels3

Custom Giving Levels3

Standard Amounts Creative Amounts Difference in Donations

$25 $3644% greater

$50 $6020% greater

$100 $106 6% greater$250 $36044% greater$500 $60020% greater

26.8% more!

Fiscal Transparency4

Utilize Video in Email5

Social Sharing Options6

7Social - Customize Email Template

Social – Customize Tweet Text8

AddThis – Trending Content9

Integrated Communications10

11Custom Images for Facebook Tabs

11Custom Images for Facebook Tabs

11Custom Images for Facebook Tabs

111 x 74pixels

Download these at:Bit.ly/FBTabIcons

Facebook Tabs – Email Signup12

Facebook Tabs – Email Signup12

13Donation Form – Promote Security

Use Video Creatively14

15Promote Online in Offline Materials

15Promote Online in Offline Materials

1.Event Signage2.Paper Flyers3.Paper Newsletters4.Posters5.Stickers6.Postcards7.Envelopes8.Appeals/Letters9.Newspaper Ads

Custom Twitter Background16

17Crowdsource Images w/ Instagram

18Crowdsourced Webpage Content

19Confirmation Pages – What’s Next

Building a Web of Constituent Engagement20

Donation Form

Confirmation Page – Thank

You

Ack Email – Thank You

Email Signup

Confirmation Page – Thank

You

Ack Email – Thank You

Petition Form

Confirmation Page – Thank

You

Ack Email– Thank You

SurveyConfirmation Page – Thank

You

Building a Web of Constituent Engagement20

Email Signup

New User Survey

Connect on Social Networks

Promote to Social Networks

Petition

Donation Form

Use Email Preview Text Wisely21

Mobile Websites22

Source: EmailMonday – bit.ly/EmailMonday

Comparison of Platforms used to Read Email

Mobile Websites22

Mobile Websites22

Before Mobile Version

After Mobile Version

“Socialize” Webpages23

“Socialize” Emails24

Custom Social Share Links25

Type into your web browser: bit.ly/SampleCustomTweet

Custom Social Share Links25

Start with this URL:http://twitter.com/home?status=TEXT

Write content using:+ = spacing%23 = # (hashtag)%26 = &

https://twitter.com/home?status=Just+saw+@ChrisTuttle%27s+%2225+Tactics+To+Better+Engage+Constituents+Online%22+%26+it%27s+not+too+shabby.+Download+at+bit.ly/CT25tactics+%23501techNYC

Custom Social Share Links25

http://www.facebook.com/sharer.php?u=URL

Page linked to should include Meta Data, such as:<meta name=”title” content=”TITLE” /><meta name=”description” content=”DESCRIPTION” /><link rel=”image_src” href=”IMGURL” / ><meta name=”medium” content=”medium_type” /> (medium_type= “audio”, “image”, “video”, “news”, “blog” and “mult”)

Note about the IMGURL: The thumbnail’s width or height must be at least 50 pixels, and cannot exceed 130×110 pixels.

25 Tactics to Better Engage

Constituents OnlineChris Tuttle

@ChrisTuttle chris@christuttle.com