tactics to better engage constituents online
DESCRIPTION
25. Tactics to Better Engage Constituents Online. Chris Tuttle @ ChrisTuttle [email protected]. 1. FavIcon. Create free FavIcons and get instructions on usage at: http:// www.favicon.cc /. 2. 404 Error Page. 2. 404 Error Page. - PowerPoint PPT PresentationTRANSCRIPT
FavIcon1
Create free FavIcons and get instructions on usage at:http://www.favicon.cc/
404 Error Page2
404 Error Page2
Use Google Webmaster Tools to find and fix broken inbound links.
Custom Giving Levels3
Custom Giving Levels3
Standard Amounts Creative Amounts Difference in Donations
$25 $3644% greater
$50 $6020% greater
$100 $106 6% greater$250 $36044% greater$500 $60020% greater
26.8% more!
Fiscal Transparency4
Utilize Video in Email5
Social Sharing Options6
7Social - Customize Email Template
Social – Customize Tweet Text8
AddThis – Trending Content9
Integrated Communications10
11Custom Images for Facebook Tabs
11Custom Images for Facebook Tabs
11Custom Images for Facebook Tabs
111 x 74pixels
Download these at:Bit.ly/FBTabIcons
Facebook Tabs – Email Signup12
Facebook Tabs – Email Signup12
13Donation Form – Promote Security
Use Video Creatively14
15Promote Online in Offline Materials
15Promote Online in Offline Materials
1.Event Signage2.Paper Flyers3.Paper Newsletters4.Posters5.Stickers6.Postcards7.Envelopes8.Appeals/Letters9.Newspaper Ads
Custom Twitter Background16
17Crowdsource Images w/ Instagram
18Crowdsourced Webpage Content
19Confirmation Pages – What’s Next
Building a Web of Constituent Engagement20
Donation Form
Confirmation Page – Thank
You
Ack Email – Thank You
Email Signup
Confirmation Page – Thank
You
Ack Email – Thank You
Petition Form
Confirmation Page – Thank
You
Ack Email– Thank You
SurveyConfirmation Page – Thank
You
Building a Web of Constituent Engagement20
Email Signup
New User Survey
Connect on Social Networks
Promote to Social Networks
Petition
Donation Form
Use Email Preview Text Wisely21
Mobile Websites22
Source: EmailMonday – bit.ly/EmailMonday
Comparison of Platforms used to Read Email
Mobile Websites22
Mobile Websites22
Before Mobile Version
After Mobile Version
“Socialize” Webpages23
“Socialize” Emails24
Custom Social Share Links25
Type into your web browser: bit.ly/SampleCustomTweet
Custom Social Share Links25
Start with this URL:http://twitter.com/home?status=TEXT
Write content using:+ = spacing%23 = # (hashtag)%26 = &
https://twitter.com/home?status=Just+saw+@ChrisTuttle%27s+%2225+Tactics+To+Better+Engage+Constituents+Online%22+%26+it%27s+not+too+shabby.+Download+at+bit.ly/CT25tactics+%23501techNYC
Custom Social Share Links25
http://www.facebook.com/sharer.php?u=URL
Page linked to should include Meta Data, such as:<meta name=”title” content=”TITLE” /><meta name=”description” content=”DESCRIPTION” /><link rel=”image_src” href=”IMGURL” / ><meta name=”medium” content=”medium_type” /> (medium_type= “audio”, “image”, “video”, “news”, “blog” and “mult”)
Note about the IMGURL: The thumbnail’s width or height must be at least 50 pixels, and cannot exceed 130×110 pixels.
