symbian? what's that?
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4 June 2009
Mobile Design UK
Symbian? What’s That?A view from the States
2
We’re getting there
3
We love our Blackberries
4
Because we like our Email
Keyboard
Exchange, BIS
One inbox
Special plans
Email ecosystem
Easy setup
2G fine
What browser?
5
Blackberries are for messaging
6
Mobile Internet is emerging
High Internet use for iPhone
but ...
30% carry other phone
“I want that www phone”
7
Internet vs Telco ThinkingA framework for understanding company behaviors
8
Internet thinking
Internet thinking
Assumed best case
Dream of the future
10
Internet thinking
Second pass (pre-iPhone)
One size fits all
Old devices irrelevant
It’s the phones’ fault
11
Internet thinking
Third pass
... and iPhone + Android version
12
Internet thinking misses
13
Telco thinking
Telco thinking
Device-specific design
15
Telco thinking
Customization
Feature phones
Ubiquitous support
16
Telco thinking
17
Hybrid thinking (web)
18
Page “tweaks”
Graceful degradation
One or more versions (of
page, sub-site, or site)
Hybrid thinking (web)
19
Page “tweaks”
Access keys - DTMF only
Hybrid thinking (web)
20
Page “tweaks”
Touch - add padding
Hybrid thinking (web)
21
Dynamic number of results
Page “tweaks”
Hybrid thinking (web)
22
Page “tweaks”
Graceful degradation
One or more versions (of
page, sub-site, or site)
1)Skyfire
2)Good Webkit, Opera Mobile, Fennec
3)Webkit, Opera Mobile
4)Bolt, Opera Mini
5)Openwave, NetFront, AU
6)Blackberry, Pocket IE, other XHTML, many older
7)WML23
One or more versions (of
page, sub-site, or site)
Hybrid thinking (web)
168x286:1 Med Ad Unit
168x286:1 Med Ad Unit
1
2
3
©1995-2008 Interactive, Inc.
©1995-2008 Interactive, Inc.
7:19 PM
http://www.weather.com
216x366:1 Large Ad Unit
216x366:1 Large Ad Unit
4
5
24
One or more versions (of
page, sub-site, or site)
Hybrid thinking (web)
25
One or more versions (of
page, sub-site, or site)
Hybrid thinking (web)
but probably one IA
Hybrid thinking (web)
26
Page “tweaks”
Graceful degradation
One or more versions (of
page, sub-site, or site)
Hybrid thinking (web)
27
Graceful degradation
Hybrid thinking (web)
28
Page “tweaks”
Graceful degradation
One or more versions (of
page, sub-site, or site)
Hybrid thinking (web)
29
Page “tweaks”
Who am I?Usability, human factors, interaction design, industrial design, marketing, engineering, entrepreneurship, MBA
Product designer, product strategist, blogger
Mobilist30
Barbara Ballard
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