1. Strategy to sustain and growNokiaSymbian OS PRIYAM BORTAMULI

2. Presentation Agenda Smart PhoneIdentifySuggestions TrendsProblemsPresentation suggests the short-term and long-term strategies for Symbian 3. Smart Phone MarketDefine, Trends, and Competition 4. Smart Phone: DefinitionSmartphone is a small all-in-one device that is used forcommunication andcomputing functionMost smartphones today use anidentifiable and open operatingsystem, often with the ability toadd applications. 5. Modern Smartphone OSIphone OS Symbian OS Blackberry OS Windows OS Android OS 6. Smartphone OS: Market ShareThough Symbian has the maximum market share but whatabout user experience. Lets seeSmartphone MarketSymbian enjoyed themaximum market shareof smartphone marketshare & in-spite of that itsuddenly came down in2010. WHY? 7. Smartphone OS: User Experience Symbian OS Most popular smartphone platform Blackberry OS Best smartphone feature Best Email experience Large global development community Good usability Too complicated Less Choice Slow Bad web browser Not media centric I-Phone OS Most attractive and usable smartphone Best browser App store Android OS No Copy & Paste No limitation Apples control on third partys app Ultimate Geek phone Lack of business function Windows OS More Choice Advanced Hardware Design for business user Special apps Bad UI Bad Web browser 8. Evolution ofSmartphoneSmartphones are not only used for voice callSmart phone are used for 3 important functions Convenience Context FunTop applications used Communications Utility Weather Games Education (like HBR, FT, WSJ) Entertain, Plan & Share 9. Issues: Current ChallengesSymbian trends, competition, and challenges 10. Nokias Lumina (Windows OS) expected launch in Dec Adroid (Samsung, LG, Motorola) are gaining marketshare in mass market I-Phone is gaining market share in high-end market Nokias market share is shrinking very fastHow to turn-around Symbian?? 11. Some FactsNokia Symbian Satisfaction is poor, Market Share is falling down, and many models launch allow competitors to focus on customers needs and grab market share 12. Challenges Samsung low endWhat about thegalaxyyouve been seeing? Or LGs aggressive pricing?Or Chinese mobile devices What is Nokias positioning and what is TG for Nokia Symbian phones? 13. Suggestions: Way Forward Suggested Plan & Options for Nokia Symbian devices 14. Options for Nokia Symbian Mobile Devices Improve the user interface by adding new features and smooth experience Focus on low end mobiles. Make Symbian OS open source Tie up with Corporates, Govt. Organizations to increase the salesSymbian Future (video) 15. DIFFERENTIATE IT Applications are the product differentiator Nokias OVI store Projection: in 2014; 6.67 billion application will be downloaded Increase user satisfaction index Alliance with software developers Increase community strength of Symbian 16. DIFFERENTIATE IT Reduce product portfolio Opportunity for targeting information users Target specific customers and specific lifestyles Connect emotionally with the target customers 17. Thank youQ&A?