sxsw_2013-infographic-all-details-demographics

SXSW2013SXSW2013AN INFOGRAPHICAN INFOGRAPHIC

FROMFROM

AusTInAusTInTEXAS

flatstock

sxsw music gear expo

sxsw music

sxsw trade show

sxsw film

sxsw interactive

sxsw gaming expo

fridaymarch 8

saturdaymarch 9

sundaymarch 10

mondaymarch 11

tuesdaymarch 12

wednesdaymarch 13

thursdaymarch 14

fridaymarch 15

saturdaymarch 16

sundaymarch 17

SOUTH BY SOUTHWEST 2013 EVENT SCHEDULESOUTH BY SOUTHWEST 2013 EVENT SCHEDULE

the first sxsw was held in 1987.

originally just a music festival,

over 700 attendees showed up.

in 2012, combined attendance of

all seven festivals reached over

300,000.

DID YOU KNOW?

SXSW 2012 ATTENDANCE

breakdownSXSW 2012 ATTENDANCE

breakdown

carver museum

theatre

film pass

sxsw

edu

collateral attendance

music w

ristband holders

style x

music gear ex

po

artists/crew/po

sse

flatstock po

ster show

screenburn gaming arcade

badgeholders

free single admissio

n

paid single admissio

n (m

usic/film)

300

1,000

2,000

4,200

4,500

16,500

20,500

21,900

26,500

30,000

42,200

62,000

71,100

in 2011, attendance was just

286,000.

induced impact includes

increased spending from

locals who see their

earnings increase by the

impact of sxsw.

direct impact includes

spending from official

sxsw sponsors, exhibitors,

and attendees.

indirect impact includes

increased sales, income,

and jobs from companies

that conduct business with

partners of sxsw.

that’s a total of

302,700attendees!

$190.2million$190.2million$

35

.7 m

illi

on

$28.7 million

$125.8 m

illion

dir

ect

impact

induced impact

ind

irec

t im

pa

ct

economicimpacton austin, tx

economicimpacton austin, tx

compare that to the economic impact of sxsw 2011, $167.8million$167.8million

that represents a growth of over 1313

sxsw 2012

demographicssxsw 2012

demographics

1

32

39

20

8

under 21

21-30

31-40

41-50

51+

ages

52

31

11

6

1st year (2012)

2-4

5-9

10+

years attended sxsw

14

86

international

domestic

registrants

40

60

female

male

gender

5

11

14

17

under $25k

$25-50k

$50-75k

$75-100k

25

13

17

$100-150k

$150-200k

$200k+

combined household income

3

18

7

29

sales

marketing

business development

creative

24

19

management

other

job functions

sxsw

sucessstories

sxsw

sucessstories

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sourceshttp://sxsw.com/sites/default/files/attachments/sxsw_marketing_deck.pdf

http://sxsw.com/sites/default/files/attachments/2012 sxsw economic impact analysis - final.pdf

http://mashable.com/2011/03/05/sxsw-launches/

http://impactnews.com/articles/study%3a-sxsw-generated-$190.3m-economic-impact-in-2012

http://greyhill.com/reports/sxsw_economic_impact.pdf

www.rocksaucestudios.com

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check out our booth at sxsw interactive 2013!