sxsw_2013-infographic-all-details-demographics
DESCRIPTION
This SXSW 2013 infographic is a PDF -- a huge document that matches the hugeness of the SXSW 2013 show coming up in Austin. Who's going? How big is it? Are there really 5,000 events covering film, music and tech -- and enough room to stow all the celebrities expected to show up. This infographic is as big as Texas -- and really gives you a feel for South by Southwest SXSW 2013.TRANSCRIPT
SXSW2013SXSW2013AN INFOGRAPHICAN INFOGRAPHIC
FROMFROM
AusTInAusTInTEXAS
flatstock
sxsw music gear expo
sxsw music
sxsw trade show
sxsw film
sxsw interactive
sxsw gaming expo
fridaymarch 8
saturdaymarch 9
sundaymarch 10
mondaymarch 11
tuesdaymarch 12
wednesdaymarch 13
thursdaymarch 14
fridaymarch 15
saturdaymarch 16
sundaymarch 17
SOUTH BY SOUTHWEST 2013 EVENT SCHEDULESOUTH BY SOUTHWEST 2013 EVENT SCHEDULE
the first sxsw was held in 1987.
originally just a music festival,
over 700 attendees showed up.
in 2012, combined attendance of
all seven festivals reached over
300,000.
DID YOU KNOW?
SXSW 2012 ATTENDANCE
breakdownSXSW 2012 ATTENDANCE
breakdown
carver museum
theatre
film pass
sxsw
edu
collateral attendance
music w
ristband holders
style x
music gear ex
po
artists/crew/po
sse
flatstock po
ster show
screenburn gaming arcade
badgeholders
free single admissio
n
paid single admissio
n (m
usic/film)
300
1,000
2,000
4,200
4,500
16,500
20,500
21,900
26,500
30,000
42,200
62,000
71,100
in 2011, attendance was just
286,000.
induced impact includes
increased spending from
locals who see their
earnings increase by the
impact of sxsw.
direct impact includes
spending from official
sxsw sponsors, exhibitors,
and attendees.
indirect impact includes
increased sales, income,
and jobs from companies
that conduct business with
partners of sxsw.
that’s a total of
302,700attendees!
$190.2million$190.2million$
35
.7 m
illi
on
$28.7 million
$125.8 m
illion
dir
ect
impact
induced impact
ind
irec
t im
pa
ct
economicimpacton austin, tx
economicimpacton austin, tx
compare that to the economic impact of sxsw 2011, $167.8million$167.8million
that represents a growth of over 1313
sxsw 2012
demographicssxsw 2012
demographics
1
32
39
20
8
under 21
21-30
31-40
41-50
51+
ages
52
31
11
6
1st year (2012)
2-4
5-9
10+
years attended sxsw
14
86
international
domestic
registrants
40
60
female
male
gender
5
11
14
17
under $25k
$25-50k
$50-75k
$75-100k
25
13
17
$100-150k
$150-200k
$200k+
combined household income
3
18
7
29
sales
marketing
business development
creative
24
19
management
other
job functions
sxsw
sucessstories
sxsw
sucessstories
foursquaretwittergamesaladphoneboothfoodspotting
sourceshttp://sxsw.com/sites/default/files/attachments/sxsw_marketing_deck.pdf
http://sxsw.com/sites/default/files/attachments/2012 sxsw economic impact analysis - final.pdf
http://mashable.com/2011/03/05/sxsw-launches/
http://impactnews.com/articles/study%3a-sxsw-generated-$190.3m-economic-impact-in-2012
http://greyhill.com/reports/sxsw_economic_impact.pdf
www.rocksaucestudios.com
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check out our booth at sxsw interactive 2013!