sxsw sample slides - draft
Post on 28-Jan-2018
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What makes a story a story?
A story has a beginning, a middle, and an end
Gives the audience a sense of order and
momentum
A story has characters
Gives the audience someone to identify with (or
not)
A story has conflict
Gives the audience something to root for (or
against)
Marshall Ganz’s “public
narrative”
Story of SELF
Story of NOW
Story of US
A story is more than just
entertainment – it can
move an audience to
action.
Look for chances to stage the
house
Details help you create a
world for the audience to
imagine itself living in.
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