sxsw keynote - pdf

SXSW Digital Press Center

Over 3000 media attendees come to SXSW, looking for good stories. Everybody wants to get in touch with them.

We figure things can get messy.

Are these questions familiar?

Can I get a list of attending press?Can you introduce me to publication X & Y?I have a press release can you distribute it?Where can I find all press releases?I have “awesome” news can you add it to your site?

The answer: “Go to the SXSW Digital Press Center”

The place where sponsors, participating companies and partners can publish their news.

OpenPressRoom

Benefits

Answer to all the questionsOne-stop-shop for mediaSave trees, no need to print those PDF’sBrandedMore overall coverage

How does it work for partners?

1.Your partners create a free PressDoc account2.They create press releases 3.Releases are published in the SXSW digital press center

How does it work for SXSW?1. Communicate the digital press center to the partners and press2. Designate a contact person to keep in touch with PressDoc3. Leave the rest to us (support, moderation, tech support, design)

What does a PressDoc look like?

Embargo press releases

Include relevant attachments

Thank you!