sxsw 2015: show & smell
Post on 17-Jul-2015
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SHOW&
SMELL
Warren Kronberger – The Marketing Store
@warrenkronberge
David Polinchock – Media Lab Director
@polinchock
Heather Gately – The Marketing Store
@heathergately
#SXSMELL
BRAND EXPERIENCES FOR
ALL FIVE SENSES
Welcome
Swag/Hashtags
Bubble Voting
Show & Smell
Smell
Touch
Hear
Taste
See
Sixth Sense
Q&A
#SXSMELL | @warrenkronberge | @polinchock | @heathergately
Bubble √ote
#SXSMELL #GRAPE
#SXSMELL #CHERRY
#SXSMELL | @warrenkronberge | @polinchock | @heathergately
“In studies, groups exposed to
multi-sensory environments
always outperform those in
uni-sensory environments.”
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home and School
#SXSMELL | @warrenkronberge | @polinchock | @heathergately
Smell is the only sense that
bypasses the thalamus and goes
directly to the brain.
That’s right. Let’s get #thalamus
trending.
#SXSMELL | @warrenkronberge | @polinchock | @heathergately
Scent marketing industry growing
at a 15% rate and a $300M
industry.
Ad Age, December 2014
#SXSMELL | @warrenkronberge | @polinchock | @heathergately
http://airesscentials.com
Air Esscentials/
Vanilla – Chocolate Brownie
AIR ESSCENTIALS | airesscentials.com
Scentee app for phone.
#SXSMELL | @warrenkronberge | @polinchock | @heathergately SCENTEE | scentee.com
You have more tactile receptors
in your little finger than you have
in your entire back.
#SXSMELL | @warrenkronberge | @polinchock | @heathergately
Moto-X/Google
GOOGLE/MOTO-X | Digitas/TheMarketingStore
Slow music creates longer dining
times, leading to a 29% increase
in the average bill.
#SXSMELL | @warrenkronberge | @polinchock | @heathergately
NOVALIA | novalia.com
ChefPro 3D printer
Pancake Bot | kickstarter.com
ChefPro 3D printer
CHEFJETPRO3D | the-sugar-lab.com
(in)Visible Light Communication | disneyresearch.com
Final thoughts…
Non-visual brand cues are often
reliant on “embodied cognition”
and stronger than we realize.
New technologies allow us to
blend digital, physical and
the sensory world in new ways.
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