sxsw 2009 interactive recap
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SXSW 2009Interactive Festival Recap | April 2, 2009
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WHATTHETWEET ISSXSW?
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SOUTH BYSOUTHWEST ORSXSW IS A FILM,INTERACTIVE,AND MUSICFESTIVAL INAUSTIN, TEXAS.
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SXSW INTERACTIVEFESTIVALCELEBRATES THECREATIVITY ANDPASSION BEHINDTHE COOLEST NEWMEDIATECHNOLOGIES.
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SO WHAT’SIT REALLYABOUT?
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A CONFERENCE FORPROFESSIONALS.
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PRODUCTREVELATIONS ANDKEYNOTE SPEAKERS.
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NEW TECHNOLOGY.
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NEW WAYS TOINTERACT.
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A UNIQUE SETTING.
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THE BEST BRATWURSTIN AUSTIN.
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A FESTIVALINTERTWINED WITH ACONFERENCE.
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NETWORKING EVENTS.
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LONG LINES.
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MORE LONG LINES.
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BIG PRESENTATIONS.
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PRIVATE SCREENINGS.
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MUSIC.
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AND OF COURSE…LOTS OF TEX MEX
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SOCIALNETWORKINGOUT THEYIN YANG.THE CONVERSATIONSTARTED BEFORE WEEVEN GOT THERE
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THE CONVERSATIONCONTINUED…AND ITNEVERSTOPPED
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“WHAT AN A-HOLE!”
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WHO TWEETS?Largest age group is 35-49which composes 42% ofTwitter’s audience
62% access is at work vs.35% from home
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SXSWWEBAWARDS
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39TenThousandCents.com
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40Modernista.com
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41Hulu.com
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42LostZombies.com
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43Absolut.com/absolutmachines
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44WeTellStories.co.uk
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PROXIMITYMARKETING:USING GPSWITH SOCIALNETWORKING
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BRAVENUIWORLD
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NUI =NATURALUSERINTERAFACE
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NOT NATURAL
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BRINGING THENATURAL TO THE
VIRTUAL
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QUICK TO DELIGHT =QUICK TO LEARN
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WHERE IS IT ALLHEADED?
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MOREMINDBLOWINGSTUFF
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58Flirtomatic.com
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59wakinguphannah.ca
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60opensports.com
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NEWMARKETRESEARCH
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TRANSITIONING TO A NEW MODEL
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•Provides free direct measurement of audiences for sites,blogs, videos, games, widgets and all forms of distributedcontent.
•Measures demographics, geographic, access points,lifestyle interest or brand affinities which gives a visiblesnapshot of the on-line audience and their on-line behaviors.
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•WhosTalkin.com is a social media search tool sitethat allows users to search for conversationssurrounding topics they are interested in.
•Data is taken from 60 of the internets most popularsocial media gateways
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•Get Satisfaction is a user driven customer service communitydesigned for companies and customers to communicate with eachother.
•The site provides forums where customers discuss problems withproducts and services of companies, whether the companyparticipates or not.
•Users are free to ask, free to answer, and free to start a newconversation.
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WHAT ABOUT THE
MUSIC?
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SHOWS AND SHOWCASES
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SPONSORED PARTIES
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WHATDID WELEARN?
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KEEP UP WITH YOURCONSUMERS ANDLISTEN TOTHEM.
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GO FROM DATATOINSIGHT.
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DON’T IGNORE THEVOCALMINORITY
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REAL TIMEIS THEBENCHMARK
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DON’T TRY TOCONTROL THECONVERSATION…JOIN THECONVERSATION
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MOBILE ISQUICKLYBECOMINGTHE GATEWAYTO THEINTERNET
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THE BEST WAY TO SELLDIGITAL IS TOUNDERSTAND IT,TRY IT,LIVE IT.
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