sxsw ‘17: why you need to go and how to validate the cost

SxSW ‘17: Why You Need to Go and

How to Validate the Cost

Who are ADLIB?

Since 2001 we’ve immersed ourselves in the Digital, Marketing, Creative, Technology, eCommerce and UX

communities. Out of this has arisen a highly respected and experienced team regularly called on to share their unrivalled knowledge and connect the finest talent with

ambitious start ups, thriving SMEs, agencies of all shapes and sizes, challenger brands and global

organisations.

www.adlib-recruitment.co.uk

@AdLibRecruit@GabbyADLIB

SxSW

Cost

“Hard” costs:

£1,000 flight £1,000 hotel£500 Interactive Badge £50 - £200 daily spending money

In short, you’re likely looking just over £3,000

“Soft” costs:

Time out of the officeMarketing support Impact on colleagues’ productivity

What’s the cost?

Maximising the investment

Have a clear idea of what you want

Quantify this as much as possible

Use these goals to help work out:- Is SxSW the best place for you- How you should be structuring your

approach

(Be specific, Put a figure on this, Follow your typical ratios)

@AdLibRecruit@GabbyADLIB

A Structured Approach

● Pre event● During event● Post event

@AdLibRecruit@GabbyADLIB

What comes out of it

Minimising the cost

● Schemes / Grants● Internal incentives● Talking / Showcasing● Going with a group

Money Hacks

@AdLibRecruit@GabbyADLIB

www.adlib-recruitment.co.uk

@AdLibRecruit@GabbyADLIB

questions?

@AdLibRecruit@GabbyADLIB